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Criteria for earning the Verified E-Merchant Badge

Regulation and general information

  • To have set up contact information, legal entity, i.e. headquarters / address / email i.e. electronic address on the website of the e-shop
  • To have the company’s unique tax number set if the e-merchant is a VAT payer
  • To have a Privacy and Personal Data Protection Policy available for informing users
  • To have set the Terms of Use

Who can get the Verified E-Merchant Badge?

In order to receive the Verified e-Merchant Badge, each e-Merchant must complete a short online application in which they answer whether they meet the basic legal requirements for operating in e-commerce. Application responses when submitted to AETM. An inspection procedure is carried out by AETM according to the rules provided by the Regulations.

If the e-merchant is a registered legal entity and meets the basic legal requirements, the e-merchant will be able to acquire a Verification Badge and will be sent the Badge for setting up his web store.

Otherwise, corrective instructions will be sent to the e-merchant, which if fulfilled within one month, will be able to acquire the badge. After the implementation of the corrections, the AETM should be notified to do another check.

The e-merchant has the right to promote the Badge to its customers, in order to increase trust in its brand.

AETM makes a formal check on the website, i.e. whether the e-trader possesses the necessary basic legal conditions for carrying out the activity, without assessing the quality, i.e. whether the content of the same is adequate, meets all the prescribed norms and is respected by the e-merchant towards the end users.

E-pay

  • To accept payment by payment card
  • To highlight the prices of the products/services offered (including taxes or other costs)
  • The buyer receives a confirmation to his email address for the online order

Delivery

  • To have a publicly published Product Return Policy
  • To publish all costs to which the buyer is subject, including the costs of delivery of the products
  • That the deadline for the delivery of the products has been announced
  • To publish the methods for picking up / delivering the products

Cost to verify an e-merchant and acquire a Verified badge

The annual fee for acquiring and renewing the Badge for a verified e-merchant is:

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For a legal entity that is a member of AETM

  • Badge Application – Criteria Check

5.990 denars + 18% Tax

  • Annual Verified E-Merchant Badge Fee

3.990 denars + 18% Tax

For a legal entity that is not a member of AETM

  • Badge Application – Criteria Check

10.990 denars + 18% Tax

  • Annual Verified E-Merchant Badge Fee

6.990 denars + 18% tax

Note: AETM reserves the right to revise/change the price of the Badge on an annual basis, whereby such decision will be notified to the verified e-merchant 30 days before issuing the invoice for the Badge for the next 12 months. After this, the verified e-merchant has the right to declare within 15 days whether to continue using the Verified e-merchant Badge or not. If the e-merchant does not declare, the new price of the Badge will be considered accepted and the AETM will issue an invoice for the use of the verified e-merchant Badge for the next 12 months.

What is the Verified E-Merchant Badge?

The need to increase trust in online stores on the one hand, but also the need to increase awareness among buyers and distinguish between registered e-traders and unregistered entities that participate in online sales (as part of the gray economy) and represent unfair competition for registered ones e-stores, is getting bigger at a time when e-commerce is booming and people are increasingly encouraged to shop online.

In order to bring online stores that meet the necessary regulations and rules for e-commerce operations closer to citizens and to motivate existing e-merchants to implement them in their operations, AETM is introducing the “Verified E-merchant Badge”, which will enable a clear distinction of online stores that are registered entities and meet the basic legal conditions from other online stores that do not meet the basic legal conditions or are not registered at all and are part of the gray economy.

The badge is a visual mark that will be placed on the web pages of e-stores, it will help buyers to more easily assess that it is a registered legal entity that, during the inspection period before issuing the verification badge, meets the basic legal requirements for carrying out of the e-commerce activity according to the rules provided by the Regulations.

Getting the Verified E-Merchant Badge and becoming a Verified E-Merchant is one of the key components of building trust and credibility for an e-store. In the digital age, where consumers rely on online platforms to shop and transact, establishing trust between shoppers and e-tailers is of paramount importance. The badge will be placed only among e-merchants who will independently apply for such a verification badge, and at the same time have passed the appropriate checks by AETM for necessary regulations and obligations for the operation in e-commerce.

Why it's important to be a verified e-merchant

Verification serves as a quick reference point for customers to determine the legitimacy of an e-merchant, but also as a trust-building tool.

These are the TOP 5 reasons why it is important to be a verified e-merchant:

  • Customer Trust: When potential customers see that an e-merchant is verified, it instills confidence in the business and its legitimacy. Verified e-merchants are considered more reliable and trustworthy, which can lead to higher conversion rates and online purchases.
  • Positive Credibility, Visibility and Reputation: Verification shows that the e-merchant has met the criteria to be awarded with the Badge. This improves the credibility and reputation of e-tailers, making them more attractive to customers and partners. Verified e-merchants are also part of AETM’s promotional activities, as well as part of the Verified e-merchants registry.
  • Improved security of e-transactions: To get the Badge, one of the conditions is that the e-store has an option for online payment by card and integration with payment processing systems. This allows Verified e-merchants to offer a smoother checkout experience to customers and makes online transactions easier and safer.
  • Legal Compliance: Verification involves verifying that the e-merchant meets legal and regulatory requirements. This reduces the risk of legal issues for both the e-merchant and the e-store.
  • Partnerships and collaborations: Other businesses, suppliers and potential partners are more likely to partner with verified e-sellers because of their established credibility. This can lead to beneficial partnerships and growth opportunities.
Асоцијација за е-трговија на Северна Македонија е прва и единствена асоцијација која се стреми кон инклузивна е-трговија. Нашата мисија е да креираме иднина за раст и развој на е-трговијата…

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Содржината на оваа веб-страна е овозможена со поддршка на американскиот народ преку Агенцијата на САД за меѓународен развој (УСАИД), а е подготвена од Асоцијација за е-трговија на Северна Македонија во рамките на проектот „Активност за јакнење на деловниот екосистем“ имплементиран од Консалтинг за стратешки развој. Мислењата изразени на оваа веб-страна им припаѓаат на авторите Асоцијација за е-трговија на Македонија и не ги изразува ставовите на Консалтинг за стратешки развој, Агенцијата на САД за меѓународен развој (УСАИД) или Владата на САД.