UPSCALING THE REGIONAL E-COMMERCE WEB PLATFORM ECOMMERCE4ALL.EU FOR ALL CEFTA MARKETS

Launched between November 2021 and April 2023 with support from the GIZ ORF Foreign Trade Project, ecommerce4all.eu is the first regional e-commerce platform for the CEFTA region, covering Albania, Bosnia and Herzegovina, Kosovo*, Moldova, Montenegro, North Macedonia, and Serbia. It offers resources in local languages and English across six key areas: E-commerce Data, Legal Frameworks, Payments, Delivery, Success Stories, and the new Regional E-commerce Badge. The content is available in both local languages and English, offering a wealth of resources including statistics, tutorials, guides, and videos.

Initially, the “E-payment” and “Delivery” modules were limited only to Bosnia and Herzegovina, North Macedonia, and Serbia. However, between September 2023 and November 2024, these modules were expanded to cover all CEFTA markets. Today, the platform features six comprehensive modules: E-commerce Data, Legal Framework, Success Stories, E-payment, Delivery, and the newly introduced Regional E-commerce Badge.

To enhance its relevance, we updated the e-commerce data module, including the Network Readiness Index (NRI), Overall Logistics Performance Index (LPI) scores and rankings, infrastructure insights, and more. A major addition is the Regional Trustmark Badge module for all 7 CEFTA markets, designed to foster consumer trust and combat unfair competition.

Promoted through strategic campaigns and events like the Macedonian E-commerce Association Assembly and Serbia’s Xperience conference, the platform has grown its reach significantly. Accessible via market-specific URLs or the homepage, ecommerce4all.eu remains a vital resource for businesses navigating the CEFTA region’s dynamic e-commerce landscape.

ACHIEVED RESULTS FOR THE PROJECT

  • A fully functional regional platform (ecommerce4all.eu) with six modules: E-commerce Data, Legal Frameworks, Success Stories, E-payment, Delivery, and the Regional E-commerce Badge.
  • Updated data insights within the E-commerce Data module with metrics like NRI and LPI rankings, infrastructure details, and logistics performance
  • A new feature for verified e-sellers across seven CEFTA countries – Regional Trustmark Badge.
  • Created content in local languages and English, including statistics, tutorials, guides, and videos.

The upscaling of the regional e-commerce web platform ecommerce4all.eu for all CEFTA markets was completed with the support of GIZ