“Overview of e-commerce in the Republic of North Macedonia and comparison with the region and European countries 2021”

What is the impact of COVID-19 on the development of e-commerce in North Macedonia? What is the growth of online transactions in 2020 and how much is this growth maintained in the first half of 2021 after the easing of restrictive measures? What is the profile of the Macedonian e-buyer and e-user compared to the region and Europe? What is the potential for the growth and development of Macedonian e-commerce?COVID-19 on e-commerce, what are the opportunities and challenges?

Download the full analysis to learn more about:

  • The growth of online transactions driven by COVID and further development of e-commerce
  • The volume and value of online transactions in 2020 and the first half of 2021 according to NBRNM data
  • The structure of online transactions according to the origin of the card and the devices (ATM, POS, online)
  • What is the number of newly opened e-shops?
  • The situation with ICT in households and businesses and their comparison with European countries
  • The potential for e-commerce development according to the relevant UNCTAD B2C E-commerce Index and Network Readiness Index (NRI)
  • The profile of the Macedonian e-user and e-buyer and comparison with the Balkan and European one
  • Initiatives and projects of the Macedonian E-commerce Association for promotion of e-commerce


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Video presentation of the key findings from the Analysis of e-commerce 2021 – AETM, Phd. Nina Angelovska

Report on the analysis of e-commerce in the Republic of North Macedonia – “Analysis of the progress of e-commerce 2017-2019 and the impact of COVID-19 on the development of e-commerce in 2020”

What is the progress of the preconditions for the development of e-commerce in R.N Macedonia [2017-2019]? What is the situation with e-commerce in R.N.M 2017-2019 and comparison with European countries? What is the impact of COVID-19 on e-commerce, what are the opportunities and challenges?

Download the full analysis to learn more about:

  • Indices that assess the potential of R.N.Macedonia for e-commerce development?
  • The growth and development of e-commerce?
  • Meet the Macedonian e-shopper: Where and what he usually buys, what is the average sum that is spent on one order…
  • At what level are the digital skills of Macedonians?
  • The growth of e-commerce during the COVID-19 pandemic
  • The impact of COVID-19 on Macedonian e-traders
  • The Impact of COVID-19 on consumer habits
  • Review of the realized recommendations from 2018 and new recommendations for accelerating the development and growth


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Report on the analysis of e-commerce in the Republic of Macedonia – “Current financial size, potential, challenges and recommendations for the development of e-commerce.” [2018]

What is the concept of sales, is owning a physical store or is it pure e-commerce? Is there payment on delivery or are transactions carried out on a larger scale through the online store?

Buy the full analysis to learn more about:

  • A complete overview of the current state of e-commerce in the country
  • Information useful for forming a development strategy
  • Financial statements and performance of all registered e-traders
  • Competition overview
  • Defining challenges by segments

*The e-commerce survey in N. Macedonia in 2019 was realized by the Macedonian eCommerce Association, the Agency for Research and Consulting Insider ID and the Credit Agency Target Group.


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Report from the analysis of e-commerce in the Republic of Macedonia – “Readiness, potential, factual situation, barriers and recommendations for the development of e-commerce.” [2017]

What does e-commerce look like in Macedonia? How much, how and where do Macedonian consumers buy? Do they prefer to buy in Macedonia or abroad? What payment methods are most often used?

Download the full analysis to learn more about:

  • Digital skills in Macedonia
  • Challenges and barriers for e-commerce
  • What is the utilization of the electronic payment option?
  • What did Macedonians buy the most online?
  • What is the value to domestic e-commerce?
  • How often did Macedonians shop online?
  • What do Macedonians and companies in Macedonia use the Internet for?
  • What is the network connectivity index of Macedonia, the e-commerce index and the logistics performance index?
  • What are the recommendations for promoting e-commerce in Macedonia?


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Documents related to the work of the Macedonian eCommerce Association:

Annual report 2020

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Semi-annual report 2020

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Annual report 2019

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E-Commerce report 2018

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Annual report 2018

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Semi-annual report

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АЈДЕ ЗАЕДНО ДА ПРИДОНЕСЕМЕ КОН ПОДОБРУВАЊЕ НА Е-ТРГОВИЈАТА!