Report on the analysis of e-commerce in the Republic of North Macedonia – “Analysis of the progress of e-commerce in the period 2017-2019 with special reference to the impact of COVID-19 on the development of e-commerce in 2020”

What is the progress of the preconditions for the development of e-commerce in R.N Macedonia [2017-2019]? What is the situation with e-commerce in R.N.M 2017-2019 and comparison with European countries? What is the impact of COVID-19 on e-commerce, what are the opportunities and challenges?

Download the full analysis to learn more about:

  • Indices that assess the potential of R.N.Macedonia for e-commerce development?
  • The growth and development of e-commerce?
  • Meet the Macedonian e-shopper: Where and what he usually buys, what is the average sum that is spent on one order…
  • At what level are the digital skills of Macedonians?
  • The growth of e-commerce during the COVID-19 pandemic
  • The impact of COVID-19 on Macedonian e-traders
  • The Impact of COVID-19 on consumer habits
  • Review of the realized recommendations from 2018 and new recommendations for accelerating the development and growth


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Report on the analysis of e-commerce in the Republic of Macedonia – “Current financial size, potential, challenges and recommendations for the development of e-commerce.” [2018]

What is the concept of sales, is owning a physical store or is it pure e-commerce? Is there payment on delivery or are transactions carried out on a larger scale through the online store?

Buy the full analysis to learn more about:

  • A complete overview of the current state of e-commerce in the country
  • Information useful for forming a development strategy
  • Financial statements and performance of all registered e-traders
  • Competition overview
  • Defining challenges by segments

*The e-commerce survey in N. Macedonia in 2019 was realized by the Macedonian eCommerce Association, the Agency for Research and Consulting Insider ID and the Credit Agency Target Group.


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Report from the analysis of e-commerce in the Republic of Macedonia – “Readiness, potential, factual situation, barriers and recommendations for the development of e-commerce.” [2017]

What does e-commerce look like in Macedonia? How much, how and where do Macedonian consumers buy? Do they prefer to buy in Macedonia or abroad? What payment methods are most often used?

Download the full analysis to learn more about:

  • Digital skills in Macedonia
  • Challenges and barriers for e-commerce
  • What is the utilization of the electronic payment option?
  • What did Macedonians buy the most online?
  • What is the value to domestic e-commerce?
  • How often did Macedonians shop online?
  • What do Macedonians and companies in Macedonia use the Internet for?
  • What is the network connectivity index of Macedonia, the e-commerce index and the logistics performance index?
  • What are the recommendations for promoting e-commerce in Macedonia?


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Documents related to the work of the Macedonian eCommerce Association:

Annual report 2020

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Semi-annual report 2020

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Annual report 2019

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E-Commerce report 2018

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Annual report 2018

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Semi-annual report

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АЈДЕ ЗАЕДНО ДА ПРИДОНЕСЕМЕ КОН ПОДОБРУВАЊЕ НА Е-ТРГОВИЈАТА!