"Building Trust in E-Commerce" Campaign with Visa

As the E-Commerce Association, we work tirelessly to promote transparency and trust in online shopping. In 2021, we launched the Verified E-Merchant Badge – a badge designed to provide legitimacy for registered e-stores that accept card payments. Over the years, more than 70 e-retailers have successfully earned the badge, demonstrating a commitment to compliance and secure online practices.

Building on this success, in 2024, we launched the “Building Trust in E-commerce” campaign in collaboration with Visa. This campaign aimed to further strengthen trust in e-commerce by awarding the badge to 10 additional e-sellers through a public call.

Through the campaign, we invited micro, small and medium-sized enterprises (SMEs) to apply for the badge. From a total of 49 applications, we selected 10 businesses that met our criteria and guided them through the verification process. These e-stores now proudly display the badge, demonstrating their commitment to a safe and transparent online store. The selected businesses are:

Freyashop – Jewelry
Artspace – Office & printing supplies
Coslovemetics – Cosmetics, skin care
Mebel-Vi – Furniture
Bianashoes – Footwear
Littledinos – Kids’ clothing and toys
Maximum – Electronics
Tehnomarket – Electronics
Petland – Pet supplies
Hommex – E-advertisements

Promoted through social media, newsletters, blogs, media and TV, the campaign raised awareness of the Verified E-Merchant Badge, inspiring businesses and consumers to prioritize trust in e-commerce. With over 80 verified e-sellers, we have strengthened the ecosystem and built a safer online shopping environment in North Macedonia – another step forward with Visa by our side.

ACHIEVED RESULTS

Conducted a wide-reaching marketing campaign leveraging social media, newsletters, blogs, media, and TV to promote the fight against the informal economy, and the Badge for verified e-sellers and its benefits for the e-sellers and the e-buyers.
Awarded 10 businesses with the Badge for Verified E-sellers
Public acknowledgment and promotion of the awarded businesses

"Building Trust in E-Commerce" Campaign with Visa

ACHIEVED RESULTS

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