This sixth edition of the E-commerce Report, and the first to be published in English, broadens its focus beyond previous reports that centered solely on North Macedonia to cover the entire Western Balkan region, including Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia. Published by the Macedonian E-commerce Association and supported by NLB Group, the report provides a detailed analysis of the state of e-commerce and trends across these markets. Through secondary data and comparative analysis, it evaluates growth over the past year and benchmarks it against more developed European markets. Primary research highlights e-retailers’ challenges in the region, mapping barriers and obstacles to support informed action.
The analysis of the progress of e-commerce in the Balkan countries is conducted using Eurostat data, considering the progress compared to the previous year and compared with European countries in terms of internet usage, activities performed online, the extent of internet use for online shopping, and the sources of online purchases. An analysis is also made of the value and number of transactions made with payment cards by Macedonians and foreigners, both for domestic and foreign online sales in the Republic of North Macedonia. Data from the National Bank of the Republic of North Macedonia (NBRSM) is used for the number of online sales outlets. AETM also conducted an empirical analysis of the unique number of active e-traders. The utilization of the potential for the growth of e-commerce has been examined as well.
What is the progress of e-commerce from the demand side? How ready are we to shop online? How much, what, how often, from when and in what amount is bought online? What is the progress on the supply side, how much are the companies prepared? How much do they sell online? Is the progress that has been made – sufficient? In this analysis, in addition to the comparison with the previous year, we also compare with European countries with a special focus on the neighbors. What are the challenges and barriers to e-sellers according to the conducted questionnaire? To what extent are we using the potential of the digital revolution and more?
What is the impact of COVID-19 on the development of e-commerce in North Macedonia? What is the growth of online transactions in 2020 and how much is this growth maintained in the first half of 2021 after the easing of restrictive measures? What is the profile of the Macedonian e-buyer and e-user compared to the region and Europe? What is the potential for the growth and development of Macedonian e-commerce?
What is the progress of the preconditions for the development of e-commerce in R.N Macedonia [2017-2019]? What is the situation with e-commerce in R.N.M 2017-2019 and comparison with European countries? What is the impact of COVID-19 on e-commerce, what are the opportunities and challenges?
What is the concept of sales, is owning a physical store or is it pure e-commerce? Is there payment on delivery or are transactions carried out on a larger scale through the online store?
What does e-commerce look like in Macedonia? How much, how and where do Macedonian consumers buy? Do they prefer to buy in Macedonia or abroad? What payment methods are most often used?
Name: E-Commerce Association of North Macedonia
Address: ul. Miroslav Krleža 14/1-1, 1000 Skopje
EDB: 4080017570666
Contact: info@ecommerce.mk
