{"id":7904,"date":"2021-02-11T17:40:48","date_gmt":"2021-02-11T17:40:48","guid":{"rendered":"https:\/\/ecommerce.mk\/?p=7904"},"modified":"2021-02-11T18:07:33","modified_gmt":"2021-02-11T18:07:33","slug":"se-odrzha-5-learn-a-thon-growth-hacking-kpi-driven-marketing","status":"publish","type":"post","link":"https:\/\/ecommerce.mk\/en\/se-odrzha-5-learn-a-thon-growth-hacking-kpi-driven-marketing\/","title":{"rendered":"\u0421\u0435 \u043e\u0434\u0440\u0436\u0430 #5 Learn-a-thon \u201cGrowth Hacking &#038; KPI Driven Marketing\u201d"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7908 size-full\" src=\"https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2021\/02\/screenshot_3-e1613032078342.png?resize=800%2C402&#038;ssl=1\" alt=\"\" width=\"800\" height=\"402\" srcset=\"https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2021\/02\/screenshot_3-e1613032078342.png?w=1919&amp;ssl=1 1919w, https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2021\/02\/screenshot_3-e1613032078342.png?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u041a\u0430\u043a\u043e \u0434\u0435\u043b \u043e\u0434 \u0441\u0435\u0440\u0438\u0458\u0430\u043b\u043e\u0442 \u0435\u0434\u0443\u043a\u0430\u0442\u0438\u0432\u043d\u0438 \u043e\u0431\u0443\u043a\u0438, \u043d\u0430 09.02 \u0438 10.02 \u0433\u043e \u0440\u0435\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u0432\u043c\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u043e\u0442 \u043e\u0434 \u043f\u0435\u0442\u0442\u0435 Learn-a-thon \u0442\u0440\u0435\u043d\u0438\u043d\u0437\u0438 \u043d\u0430 \u0442\u0435\u043c\u0430 \u201cGrowth Hacking &amp; KPI Driven Marketing\u201d \u0432\u043e \u0441\u043e\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0441\u043e SEDC \u0438 NewMediaMK. \u041e\u0432\u043e\u0458 \u0442\u0440\u0435\u043d\u0438\u043d\u0433 \u0441\u0435 \u043e\u0434\u0440\u0436\u0430 \u0432\u043e \u0440\u0430\u043c\u043a\u0438 \u043d\u0430 \u0438\u043d\u0438\u0446\u0438\u0458\u0430\u0442\u0438\u0432\u0430\u0442\u0430 Ecommerce4ALL \u043a\u043e\u0458\u0430 \u0441\u0435 \u0440\u0435\u0430\u043b\u0438\u0437\u0438\u0440\u0430 \u0441\u043e \u043f\u043e\u043c\u043e\u0448 \u043d\u0430 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0442 \u043d\u0430 \u0423\u0421\u0410\u0418\u0414 \u0437\u0430 \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u0434\u0435\u043b\u043e\u0432\u043d\u0438\u043e\u0442 \u0435\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c.<\/p>\n<p>\u041d\u0430 \u043e\u0432\u043e\u0458 \u0435\u0434\u0443\u043a\u0430\u0442\u0438\u0432\u0435\u043d \u0442\u0440\u0435\u043d\u0438\u043d\u0433 \u0437\u0435\u043c\u0430\u0430 \u0443\u0447\u0435\u0441\u0442\u0432\u043e 35 \u0443\u0447\u0435\u0441\u043d\u0438\u0446\u0438. \u0422\u0438\u0435 \u0432\u043e \u0442\u0435\u043a\u043e\u0442 \u043d\u0430 \u0434\u0432\u0430\u0442\u0430 \u0434\u0435\u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u043e \u0441\u043e \u043f\u0440\u0435\u0434\u0430\u0432\u0430\u0447\u0438\u0442\u0435 \u0433\u043e \u0440\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u0430 growth hacking \u043a\u0430\u043a\u043e \u0434\u0435\u043b \u043e\u0434 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0435\u043a\u043e-\u0441\u0438\u0441\u0442\u0435\u043c\u043e\u0442 \u0438 \u0441\u0435 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430\u0430 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0438 \u043f\u0440\u0438\u043c\u0435\u0440\u0438 \u0437\u0430 \u043c\u0435\u0440\u0435\u045a\u0435 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043a\u0430\u043c\u043f\u0430\u045a\u0438\u0442\u0435 \u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u045a\u0435 \u043d\u0430 \u043f\u043e\u0434\u0430\u0442\u043e\u0446\u0438\u0442\u0435 \u0437\u0430 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0458\u0430 \u043d\u0430 \u0443\u0441\u043f\u0435\u0448\u043d\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0437\u0438\u0438 \u043f\u0440\u0435\u043a\u0443 performance based marketing.<\/p>\n<p>\u0412\u043e \u0442\u0435\u043a\u043e\u0442 \u043d\u0430 \u043f\u0440\u0432\u0438\u043e\u0442 \u0434\u0435\u043d \u043e\u0434 \u043e\u0431\u0443\u043a\u0430\u0442\u0430 \u043a\u043e\u0458 \u0433\u043e \u043f\u0440\u0435\u0434\u0432\u043e\u0434\u0435\u0448\u0435 \u0441\u043f\u0435\u0446\u0438\u0458\u0430\u043b\u0438\u0441\u0442\u043e\u0442 \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u043e SEDC \u0418\u0433\u043e\u0440 \u0414\u0438\u043c\u043a\u043e\u0432\u0441\u043a\u0438, \u0443\u0447\u0435\u0441\u043d\u0438\u0446\u0438\u0442\u0435 \u0441\u0435 \u0437\u0430\u043f\u043e\u0437\u043d\u0430\u0430 \u0441\u043e \u043e\u043f\u0448\u0442\u0438\u043e\u0442 \u0434\u0435\u043b \u043d\u0430 growth hacking \u0442.\u0435 \u043a\u0430\u043a\u043e \u0442\u043e\u0458 \u0432\u0441\u0443\u0448\u043d\u043e\u0441\u0442 \u043f\u0440\u0435\u0442\u0441\u0442\u0430\u0432\u0443\u0432\u0430 \u0441\u043f\u043e\u0458 \u043d\u0430 \u043e\u0433\u0440\u043e\u043c\u0435\u043d \u0431\u0440\u043e\u0458 \u043d\u0430 \u0442\u0435\u0445\u043d\u0438\u043a\u0438 \u0437\u0430 \u0440\u0430\u0441\u0442. \u0411\u0435\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0435\u043d\u0438 \u043c\u0435\u0442\u043e\u0434\u0438\u0442\u0435 \u043f\u0440\u0435\u043a\u0443 \u043a\u043e\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u0437\u0430\u043f\u043e\u0447\u043d\u0435 \u0441\u043e growth hacking (\u0441\u043e\u0431\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u043f\u043e\u0434\u0430\u0442\u043e\u0446\u0438, \u043c\u0435\u0440\u0435\u045a\u0435 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u0438 feedback \u043e\u0434 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435), \u0438 \u043a\u0430\u043a\u043e \u0432\u043e\u0432\u0435\u0434 \u0437\u0430 \u0432\u0442\u043e\u0440\u0438\u043e\u0442 \u0434\u0435\u043d \u0441\u0435 \u0441\u043f\u043e\u043c\u043d\u0430 \u0443\u043f\u043e\u0442\u0440\u0435\u0431\u0430\u0442\u0430 \u043d\u0430 Google Analytics \u0438 Google Ads \u0438 \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u0430 \u043d\u0430 \u043c\u0430\u043f\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u043f\u0430\u0442\u043e\u0442 \u043d\u0430 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u043a\u043e\u0442 \u0434\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0442 \u043d\u0430 \u0435\u0434\u0435\u043d \u0431\u0438\u0437\u043d\u0438\u0441.<\/p>\n<figure id=\"attachment_7905\" aria-describedby=\"caption-attachment-7905\" style=\"width: 1422px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"wp-image-7905 size-full\" src=\"https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2021\/02\/screenshot_1-e1613033843543.png?resize=800%2C362&#038;ssl=1\" alt=\"Growth-hacking \u0441\u043e \u0441\u043f\u0435\u0446\u0438\u0458\u0430\u043b\u0438\u0441\u0442\u043e\u0442 \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u043e SEDC, \u0418\u0433\u043e\u0440 \u0414\u0438\u043c\u043a\u043e\u0432\u0441\u043a\u0438\" width=\"800\" height=\"362\" \/><figcaption id=\"caption-attachment-7905\" class=\"wp-caption-text\">Growth-hacking \u0441\u043e \u0441\u043f\u0435\u0446\u0438\u0458\u0430\u043b\u0438\u0441\u0442\u043e\u0442 \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u043e SEDC, \u0418\u0433\u043e\u0440 \u0414\u0438\u043c\u043a\u043e\u0432\u0441\u043a\u0438<\/figcaption><\/figure>\n<p>\u0423\u0447\u0435\u0441\u043d\u0438\u0446\u0438\u0442\u0435 \u0437\u0435\u043c\u0430\u0430 \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0443\u0447\u0435\u0441\u0442\u0432\u043e \u0432\u043e \u0434\u0438\u0441\u043a\u0443\u0441\u0438\u0438\u0442\u0435 \u043f\u0440\u0435\u043a\u0443 \u043a\u043e\u0438 \u0431\u0435\u0430 \u0440\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u043d\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438\u0442\u0435 \u0441\u043e \u043a\u043e\u0438 \u0441\u0435 \u0441\u043e\u043e\u0447\u0443\u0432\u0430\u0430\u0442 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u0431\u0438\u0437\u043d\u0438\u0441\u0438 \u043a\u043e\u0433\u0430 \u0441\u0442\u0430\u043d\u0443\u0432\u0430 \u0437\u0431\u043e\u0440 \u0437\u0430 \u043c\u0435\u0440\u0435\u045a\u0435 \u043d\u0430 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u043a\u0430\u043c\u043f\u0430\u045a\u0438, \u0438 \u0437\u0430 \u0442\u043e\u0430 \u043a\u0430\u043a\u043e \u0434\u0430 \u0434\u043e\u0458\u0434\u0430\u0442 \u0434\u043e \u0443\u0441\u043f\u0435\u0448\u043d\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter wp-image-7910 size-full\" src=\"https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2021\/02\/viber_image_2021-02-09_15-07-55-e1613034295258.png?resize=800%2C320&#038;ssl=1\" alt=\"\" width=\"800\" height=\"320\" \/><\/p>\n<p>\u0412\u0442\u043e\u0440\u0438\u043e\u0442 \u0434\u0435\u043d \u043e\u0434 \u043e\u0431\u0443\u043a\u0430\u0442\u0430 \u0433\u043e \u043f\u0440\u0435\u0434\u0432\u043e\u0434\u0435\u0448\u0435 \u043e\u0441\u043d\u043e\u0432\u0430\u0447\u043e\u0442 \u043d\u0430 NewMediaMK \u0414\u0430\u0440\u043a\u043e \u0411\u0443\u043b\u0434\u0438\u043e\u0441\u043a\u0438 \u043a\u043e\u0458 \u043d\u0430\u0432\u043b\u0435\u0437\u0435 \u043f\u043e\u0434\u043b\u0430\u0431\u043e\u043a\u043e \u0432\u043e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430\u0442\u0438\u043a\u0430\u0442\u0430 \u043d\u0430 performance based marketing \u0438 \u0437\u0430 \u0441\u0430\u043c\u0438\u0442\u0435 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u0438 \u043d\u0430 \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0441\u0442\u00a0 (KPI&#8217;s).<\/p>\n<figure id=\"attachment_7911\" aria-describedby=\"caption-attachment-7911\" style=\"width: 1433px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-7911 size-full\" src=\"https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2021\/02\/viber_image_2021-02-10_12-16-08-e1613034948978.png?resize=800%2C352&#038;ssl=1\" alt=\"\" width=\"800\" height=\"352\" \/><figcaption id=\"caption-attachment-7911\" class=\"wp-caption-text\">Performance based marketing \u0441\u043e \u043e\u0441\u043d\u043e\u0432\u0430\u0447\u043e\u0442 \u043d\u0430 NewMediaMK, \u0414\u0430\u0440\u043a\u043e \u0411\u0443\u043b\u0434\u0438\u043e\u0441\u043a\u0438<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>\u041f\u0440\u0435\u043a\u0443 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u0430 \u0434\u0438\u0441\u043a\u0443\u0441\u0438\u0458\u0430 \u043f\u043e\u043c\u0435\u0453\u0443 \u043f\u0440\u0435\u0434\u0430\u0432\u0430\u0447\u043e\u0442 \u0438 \u0443\u0447\u0435\u0441\u043d\u0438\u0446\u0438\u0442\u0435, \u043f\u0440\u0435\u0434\u0430\u0432\u0430\u045a\u0435\u0442\u043e \u0437\u0430\u043f\u043e\u0447\u043d\u0430 \u0441\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u0430 \u043d\u0430 \u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 \u0431\u0438\u0437\u043d\u0438\u0441 \u0446\u0435\u043b\u0438\u0442\u0435 \u043d\u0430 \u0435\u0434\u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430. \u0421\u0435 \u043d\u0430\u0432\u043b\u0435\u0437\u0435 \u0432\u043e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430\u0442\u0438\u043a\u0430\u0442\u0430 \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u043e\u0442 \u043d\u0430 lead-generation \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438\u0442\u0435 \u043a\u043e\u0438 \u0441\u0435 \u0434\u0435\u043b \u043e\u0434 \u043d\u0435\u0433\u043e \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0435 content &amp; email marketing, ads, \u0431\u043b\u043e\u0433\u043e\u0432\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0442 \u043f\u0440\u0435\u043a\u0443 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043c\u0440\u0435\u0436\u0438 \u0438 \u0441\u043b\u0438\u0447\u043d\u043e. \u0421\u0435 \u0434\u0438\u0441\u043a\u0443\u0442\u0438\u0440\u0430\u0448\u0435 \u0437\u0430 \u0433\u043b\u0430\u0432\u043d\u0438\u0442\u0435 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438 \u043d\u0430 \u0435\u0434\u0435\u043d landing page, \u043a\u0430\u0434\u0435 \u0448\u0442\u043e \u0443\u0447\u0435\u0441\u043d\u0438\u0446\u0438\u0442\u0435 \u0438\u043c\u0430\u0430 \u0448\u0430\u043d\u0441\u0430 \u0434\u0430 \u0433\u0438 \u043f\u0440\u043e\u0434\u0438\u0441\u043a\u0443\u0442\u0438\u0440\u0430\u0430\u0442 landing pages \u043d\u0430 \u0441\u0432\u043e\u0438\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u0412\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u043e\u0442 \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u043e\u0434 \u043f\u0440\u0435\u0434\u0430\u0432\u0430\u045a\u0435\u0442\u043e \u0441\u0435 \u043e\u043f\u0444\u0430\u0442\u0438 \u0441\u0443\u0448\u0442\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 Google Analytics \u0438 \u0442\u0440\u0438\u0442\u0435 \u043d\u0430\u0458\u0432\u0430\u0436\u043d\u0438 \u0440\u0430\u0431\u043e\u0442\u0438 \u0437\u0430 \u0438\u0441\u0442\u0438\u043e\u0442: \u043f\u043e\u0441\u0442\u0430\u0432\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0446\u0435\u043b\u0438, UTM tagging \u0438 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