{"id":10719,"date":"2022-05-30T11:57:20","date_gmt":"2022-05-30T11:57:20","guid":{"rendered":"https:\/\/ecommerce.mk\/?p=10719"},"modified":"2022-05-30T11:57:21","modified_gmt":"2022-05-30T11:57:21","slug":"snap-preku-ar-tehnologija-ja-podobruva-e-trgovijata","status":"publish","type":"post","link":"https:\/\/ecommerce.mk\/en\/snap-preku-ar-tehnologija-ja-podobruva-e-trgovijata\/","title":{"rendered":"Snap \u043f\u0440\u0435\u043a\u0443 AR \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0458\u0430 \u0458\u0430 \u043f\u043e\u0434\u043e\u0431\u0440\u0443\u0432\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430\u0442\u0430"},"content":{"rendered":"<p><span style=\"font-weight: 400\">\u041d\u0430 <a href=\"https:\/\/www.snappartnersummit.com\/\">Snap Partner Summit<\/a>\u00a0 \u0441\u0435 \u043f\u043e\u043a\u0430\u0436\u0430\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u043a\u043e\u0438 \u0433\u0438 \u043f\u0440\u043e\u0448\u0438\u0440\u0443\u0432\u0430\u0430\u0442 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u0437\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430 \u043d\u0430 Snapchat, \u0430\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u0458\u0430\u0442\u0430 \u0437\u0430 \u0444\u043e\u0442\u043e-\u043f\u043e\u0440\u0430\u043a\u0438 \u043a\u043e\u0458\u0430 \u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u043f\u043e\u043f\u0443\u043b\u0430\u0440\u043d\u0430 \u043a\u0430\u0458 \u043f\u043e\u043c\u043b\u0430\u0434\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u043e\u0448\u0443\u0432\u0430\u0447\u0438. \u041d\u043e\u0432\u0438\u0442\u0435 \u0441\u043e\u0444\u0442\u0432\u0435\u0440\u0441\u043a\u0438 \u0430\u043b\u0430\u0442\u043a\u0438 \u0437\u0430 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u045a\u0435 \u0448\u043e\u043f\u0438\u043d\u0433 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0441\u043e \u043f\u0440\u043e\u0448\u0438\u0440\u0435\u043d\u0430 \u0440\u0435\u0430\u043b\u043d\u043e\u0441\u0442 (augmented reality &#8211; AR) \u0438\u043c \u0434\u0430\u0432\u0430\u0430\u0442 \u043d\u0430 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438\u0442\u0435 \u0443\u0448\u0442\u0435 \u0435\u0434\u0435\u043d \u043d\u0430\u0447\u0438\u043d \u0434\u0430 \u0433\u0438 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u0430\u0442 \u043c\u043e\u0431\u0438\u043b\u043d\u0438\u0442\u0435 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438 \u0438 \u0434\u0430 \u0433\u0438 \u0432\u043e\u0434\u0430\u0442 \u043a\u043e\u043d \u043a\u0443\u043f\u0443\u0432\u0430\u045a\u0435.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430\u0442\u0430 \u0438\u0441\u0442\u0430\u043a\u043d\u0430 \u0434\u0435\u043a\u0430 \u0431\u0440\u0435\u043d\u0434\u043e\u0442 \u0437\u0430 \u0441\u043f\u043e\u0440\u0442\u0441\u043a\u0430 \u043e\u0431\u043b\u0435\u043a\u0430 Puma, \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u043e\u0442 \u043d\u0430 \u043e\u0447\u0438\u043b\u0430 \u0437\u0430 \u0441\u043e\u043d\u0446\u0435 Goodr, \u043c\u043e\u0434\u043d\u0430\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430 American Eagle Outfitters \u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430\u0442\u0430 \u0437\u0430 \u043e\u0447\u0438\u043b\u0430 Zenni Optical \u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 Snap AR Shopping \u0437\u0430 \u0434\u0430 \u043f\u043e\u043d\u0443\u0434\u0430\u0442 \u0432\u0438\u0440\u0442\u0443\u0435\u043b\u043d\u0438 \u043f\u0440\u043e\u0431\u0438 \u043d\u0430 \u0441\u0432\u043e\u0438\u0442\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438 \u043d\u0430 Snapchat \u0438 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u0441\u043e\u043f\u0441\u0442\u0432\u0435\u043d\u0438 \u0430\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u0438. \u041d\u043e\u0432\u0430\u0442\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u0458\u0430 \u0432\u043e \u0430\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u0458\u0430 \u043d\u0430\u0440\u0435\u0447\u0435\u043d\u0430 Dress Up \u0433\u0438 \u043e\u0431\u0435\u0434\u0438\u043d\u0443\u0432\u0430 \u0442\u0438\u0435 \u043c\u043e\u0434\u043d\u0438 \u043f\u0440\u043e\u0431\u0438, \u0434\u0430\u0432\u0430\u0458\u045c\u0438 \u0438\u043c \u043d\u0430 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438\u0442\u0435 \u043c\u0435\u0441\u0442\u043e \u0434\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u0430\u0442 \u0441\u043e \u043d\u043e\u0432 \u0438\u0437\u0433\u043b\u0435\u0434 \u0438 \u0434\u0430 \u0433\u0438 \u0441\u043f\u043e\u0434\u0435\u043b\u0430\u0442 \u0441\u043e \u043f\u0440\u0438\u0458\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u043f\u0440\u0435\u0434 \u0434\u0430 \u043a\u0443\u043f\u0430\u0442. \u0424\u0443\u043d\u043a\u0446\u0438\u0458\u0430\u0442\u0430 \u0435 \u0434\u043e\u0441\u0442\u0430\u043f\u043d\u0430 \u0437\u0430 \u043f\u043e\u0442\u0440\u043e\u0448\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u0432\u043e <a href=\"https:\/\/businesshelp.snapchat.com\/s\/topic\/0TO0y000000YVcjGAG\/lenses?language=en_US\">Lens Explorer<\/a> \u043d\u0430 Snapchat.<\/span><\/p>\n<p><iframe title=\"What\u2019s Here and Now With AR Shopping\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/hpn2RiNkLWI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">\u201e\u0417\u0430 \u043f\u0440\u0432 \u043f\u0430\u0442, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043f\u0440\u043e\u0431\u0430\u0442\u0435 \u043d\u043e\u0432\u0430 \u043e\u0431\u043b\u0435\u043a\u0430 \u0431\u0435\u0437 \u0434\u0430 \u043c\u043e\u0440\u0430\u0442\u0435 \u0434\u0430 \u0458\u0430 \u043c\u0435\u043d\u0443\u0432\u0430\u0442\u0435 \u043e\u0431\u043b\u0435\u043a\u0430\u0442\u0430\u201c, \u0440\u0435\u0447\u0435 \u041a\u0430\u0440\u043e\u043b\u0438\u043d\u0430 \u0410\u0440\u0433\u0435\u043b\u0435\u0441 \u041d\u0430\u0432\u0430\u0441, \u0448\u0435\u0444 \u043d\u0430 \u0434\u0435\u043b\u043e\u0432\u043d\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0458\u0430 \u0437\u0430 AR \u0432\u043e Snap, \u0432\u043e \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0458\u0430\u0442\u0430. \u201e\u0412\u0443\u0441\u0448\u043d\u043e\u0441\u0442, \u043f\u0440\u0435\u043c\u0438\u043d\u0443\u0432\u0430\u043c\u0435 \u043e\u0434 \u201e\u043e\u0432\u0430 \u0438\u0437\u0433\u043b\u0435\u0434\u0430 \u0434\u043e\u0431\u0440\u043e\u201c \u0434\u043e \u201e\u043e\u0432\u0430 \u0438\u0437\u0433\u043b\u0435\u0434\u0430 \u0434\u043e\u0431\u0440\u043e \u043d\u0430 \u043c\u0435\u043d\u0435\u201c\u201c.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u041d\u043e\u0432\u0430\u0442\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u0458\u0430 \u0433\u0438 \u0432\u043e\u0434\u0438 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438\u0442\u0435 \u043d\u0438\u0437 \u043f\u0440\u043e\u0446\u0435\u0441\u043e\u0442 \u043d\u0430 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u0446\u0435\u043b\u043e\u0442\u043e \u0442\u0435\u043b\u043e \u0434\u043e\u0434\u0435\u043a\u0430 \u0441\u0435 \u0446\u0435\u043b\u043e\u0441\u043d\u043e \u043e\u0431\u043b\u0435\u0447\u0435\u043d\u0438. \u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0458\u0430\u0442\u0430 \u0437\u0430 \u043a\u043e\u043c\u043f\u0458\u0443\u0442\u0435\u0440\u0441\u043a\u0430 \u0432\u0438\u0437\u0438\u0458\u0430 \u0458\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430 \u0441\u043b\u0438\u043a\u0430\u0442\u0430 \u0438 \u0433\u0438 \u043f\u0440\u0435\u043a\u043b\u043e\u043f\u0443\u0432\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u0442\u0435 \u043f\u0440\u0438\u043a\u0430\u0437\u0438 \u043d\u0430 \u043e\u0431\u043b\u0435\u043a\u0430\u0442\u0430 \u0432\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043f\u043e\u0437\u0438, \u0441\u043e \u0446\u0435\u043b \u0434\u0430 \u0438\u043c \u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u043d\u0430 \u043f\u043e\u0442\u0440\u043e\u0448\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u0434\u0430 \u0434\u043e\u043d\u0435\u0441\u0430\u0442 \u043f\u043e\u0438\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u0430\u043d\u0430 \u043e\u0434\u043b\u0443\u043a\u0430 \u0437\u0430 \u043a\u0443\u043f\u0443\u0432\u0430\u045a\u0435. \u0421\u043f\u043e\u0440\u0435\u0434 Snap, \u043f\u043e\u0432\u0435\u045c\u0435 \u043e\u0434 250 \u043c\u0438\u043b\u0438\u043e\u043d\u0438 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438 \u043d\u0430 Snapchat \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u043b\u0435 AR Shopping Lens \u043e\u0434 \u0458\u0430\u043d\u0443\u0430\u0440\u0438 2021 \u0433\u043e\u0434\u0438\u043d\u0430.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Puma \u0435 \u043f\u0440\u0432\u0438\u043e\u0442 \u0433\u043b\u043e\u0431\u0430\u043b\u0435\u043d \u0431\u0440\u0435\u043d\u0434 \u0448\u0442\u043e \u0458\u0430 \u0438\u0441\u043a\u043e\u0440\u0438\u0441\u0442\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0458\u0430\u0442\u0430, \u0434\u043e\u0437\u0432\u043e\u043b\u0443\u0432\u0430\u0458\u045c\u0438 \u0438\u043c \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0432\u0438\u0440\u0442\u0443\u0435\u043b\u043d\u043e \u0434\u0430 \u0433\u0438 \u043f\u0440\u043e\u0431\u0430\u0430\u0442 \u0441\u0432\u043e\u0438\u0442\u0435 \u043f\u0430\u0442\u0438\u043a\u0438. \u041f\u043e \u0438\u0437\u0431\u043e\u0440\u043e\u0442 \u043d\u0430 \u0441\u0442\u0438\u043b\u043e\u0442 \u0438 \u0431\u043e\u0458\u0430\u0442\u0430, \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u043e\u0434\u0430\u0442 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u043d\u0430 chek out \u0437\u0430 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0430\u0442 \u043d\u0430\u0440\u0430\u0447\u043a\u0430 \u0437\u0430 \u0438\u0441\u043f\u043e\u0440\u0430\u043a\u0430.<\/span><\/p>\n<p><a href=\"https:\/\/ecommerce.mk\/snap-preku-ar-tehnologija-ja-podobruva-e-trgovijata\/snap-ar\/\" target=\"_blank\" rel=\"attachment noopener wp-att-10723\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10723 size-full\" src=\"https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2022\/05\/snap-ar.gif?resize=521%2C600&#038;ssl=1\" alt=\"\" width=\"521\" height=\"600\" \/><\/a><\/p>\n<p><strong>\u0420\u0430\u0441\u0442\u043e\u0442 \u043d\u0430 social commerce<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Snap \u0435 \u043c\u0435\u0453\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u043a\u043e\u0438 \u0440\u0430\u0431\u043e\u0442\u0435\u0430 \u043d\u0430 \u0433\u0440\u0430\u0434\u0435\u045a\u0435 \u043d\u0430 \u043d\u0438\u0432\u043d\u0430\u0442\u0430 \u043a\u043e\u043c\u0435\u0440\u0446\u0438\u0458\u0430\u043b\u043d\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e\u0441\u0442 \u0437\u0430 \u0434\u0430 \u0438\u043c \u043f\u043e\u043c\u043e\u0433\u043d\u0430\u0442 \u043d\u0430 \u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u0434\u0430 \u0433\u0438 \u0434\u043e\u0431\u043b\u0438\u0436\u0430\u0442 \u043f\u043e\u0442\u0440\u043e\u0448\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u0434\u043e \u043a\u0443\u043f\u0443\u0432\u0430\u045a\u0435. Facebook, TikTok, Instagram, Pinterest \u0438 Twitter, \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430, \u0441\u0435 \u0434\u0435\u043b \u043e\u0434 \u0440\u0430\u0441\u0442\u0435\u0447\u043a\u0438\u043e\u0442 \u043f\u0430\u0437\u0430\u0440 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0430 \u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430, \u0447\u0438\u0458\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430 \u0432\u043e \u0421\u0410\u0414 \u0441\u0435 \u043f\u0440\u0435\u0434\u0432\u0438\u0434\u0443\u0432\u0430 \u0434\u0430 \u0441\u0435 \u043f\u0440\u043e\u0448\u0438\u0440\u0438 \u043e\u0434 45,7 \u043c\u0438\u043b\u0438\u0458\u0430\u0440\u0434\u0438 \u0434\u043e\u043b\u0430\u0440\u0438 \u043e\u0432\u0430\u0430 \u0433\u043e\u0434\u0438\u043d\u0430 \u043d\u0430 \u0440\u0435\u0447\u0438\u0441\u0438 80 \u043c\u0438\u043b\u0438\u0458\u0430\u0440\u0434\u0438 \u0434\u043e\u043b\u0430\u0440\u0438 \u0434\u043e 2025 \u0433\u043e\u0434\u0438\u043d\u0430, \u0441\u043f\u043e\u0440\u0435\u0434 <a href=\"https:\/\/www.emarketer.com\/content\/social-commerce-surpasses-30-billion-us\">eMarketer<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u041f\u0440\u043e\u0446\u0435\u043d\u0442\u043e\u0442 \u043d\u0430 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0438 \u043e\u043d\u043b\u0430\u0458\u043d \u0432\u043e\u0437\u0440\u0430\u0441\u043d\u0438 \u043f\u043e\u043c\u043b\u0430\u0434\u0438 \u043e\u0434 25 \u0433\u043e\u0434\u0438\u043d\u0438 \u043a\u043e\u0438 \u0440\u0435\u043a\u043b\u0435 \u0434\u0435\u043a\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043b\u0435 \u043a\u0443\u043f\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0430 \u043c\u0440\u0435\u0436\u0430 \u0431\u0435\u0437 \u0434\u0430 \u0458\u0430 \u043d\u0430\u043f\u0443\u0448\u0442\u0430\u0442 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430 \u0438\u043b\u0438 \u0430\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u0458\u0430\u0442\u0430 \u0441\u0435 \u0437\u0433\u043e\u043b\u0435\u043c\u0438\u043b \u043e\u0434 53% \u0432\u043e 2020 \u0433\u043e\u0434\u0438\u043d\u0430 \u043d\u0430 61% \u043c\u0438\u043d\u0430\u0442\u0430\u0442\u0430 \u0433\u043e\u0434\u0438\u043d\u0430. \u041e\u0432\u0430 \u0441\u0443\u0433\u0435\u0440\u0438\u0440\u0430 \u0434\u0435\u043a\u0430 \u043f\u043e\u0441\u0442\u043e\u0438 \u0440\u0430\u0441\u0442\u0435\u0447\u043a\u0438 \u0430\u043f\u0435\u0442\u0438\u0442 \u043a\u0430\u0458 \u043f\u043e\u043c\u043b\u0430\u0434\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u043e\u0448\u0443\u0432\u0430\u0447\u0438 \u0434\u0430 \u043a\u0443\u043f\u0443\u0432\u0430\u0430\u0442 \u0434\u043e\u0434\u0435\u043a\u0430 \u0433\u0438 \u043f\u0440\u0435\u043b\u0438\u0441\u0442\u0443\u0432\u0430\u0430\u0442 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u041f\u043e\u0434\u043e\u0431\u0440\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u043d\u0438\u0442\u0435 \u0442\u0435\u043a\u043e\u0432\u0438 \u043d\u0430 AR \u0437\u0430 \u043c\u043e\u0434\u043d\u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438<\/strong><\/p>\n<p><span style=\"font-weight: 400\">\u0422\u0440\u0433\u043e\u0432\u0446\u0438\u0442\u0435 \u043a\u043e\u0438 \u0434\u043e\u0434\u0430\u0432\u0430\u0430\u0442 AR \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u043d\u0430 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u043d\u0438\u0446\u0438 \u0437\u0430\u0431\u0435\u043b\u0435\u0436\u0443\u0432\u0430\u0430\u0442 \u043f\u0440\u043e\u0441\u0435\u0447\u043d\u0430 \u0434\u043e\u0431\u0438\u0432\u043a\u0430 \u0432\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0437\u0438\u0438 \u043e\u0434 94%, \u0441\u043f\u043e\u0440\u0435\u0434 \u0441\u043e\u0444\u0442\u0432\u0435\u0440\u0441\u043a\u0430\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430 \u0437\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430 Shopify. \u0421\u0435\u043f\u0430\u043a, \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u045a\u0435\u0442\u043e AR 3D \u043c\u043e\u0434\u0435\u043b\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u0438\u0434\u0435 \u043f\u0440\u043e\u0446\u0435\u0441 \u043a\u043e\u0458 \u043e\u0434\u0437\u0435\u043c\u0430 \u043c\u043d\u043e\u0433\u0443 \u0432\u0440\u0435\u043c\u0435, \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u0437\u0430 \u043c\u043e\u0434\u043d\u0438\u0442\u0435 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438 \u0438 \u0442\u0440\u0433\u043e\u0432\u0446\u0438\u0442\u0435 \u0441\u043e \u0438\u043b\u0458\u0430\u0434\u043d\u0438\u0446\u0438 \u0430\u0440\u0442\u0438\u043a\u043b\u0438 \u0432\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0441\u0442\u0438\u043b\u043e\u0432\u0438 \u0438 \u0431\u043e\u0438. \u0417\u0430 \u0434\u0430 \u0438\u043c \u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u043d\u0430 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438\u0442\u0435 \u0438 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438 \u0430\u0433\u0435\u043d\u0446\u0438\u0438 \u0441\u043e \u0442\u0438\u0435 \u0440\u0430\u0431\u043e\u0442\u043d\u0438 \u0442\u0435\u043a\u043e\u0432\u0438, Snap \u0433\u043e \u043f\u0440\u0435\u0442\u0441\u0442\u0430\u0432\u0438 \u043d\u043e\u0432\u0438\u043e\u0442 3D Asset Manager. \u0421\u043e\u0444\u0442\u0432\u0435\u0440\u0441\u043a\u0438\u0442\u0435 \u0430\u043b\u0430\u0442\u043a\u0438 \u0458\u0430 \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430\u0430\u0442 AR \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0458\u0430 \u0437\u0430 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u043d\u0430 \u0441\u043b\u0438\u043a\u0430, \u043a\u043e\u0458\u0430 \u0438\u043c \u043e\u0432\u043e\u0437\u043c\u043e\u0436\u0443\u0432\u0430 \u043d\u0430 \u043e\u0434\u0440\u0435\u0434\u0435\u043d\u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438 \u043d\u0430 \u043e\u0431\u043b\u0435\u043a\u0430 \u0434\u0430 \u0433\u0438 \u043f\u0440\u0435\u043d\u0430\u043c\u0435\u043d\u0430\u0442 \u0441\u043b\u0438\u043a\u0438\u0442\u0435 \u043d\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435 \u0448\u0442\u043e \u0432\u0435\u045c\u0435 \u0433\u0438 \u0438\u043c\u0430\u0430\u0442 \u0432\u043e \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043a\u0430\u0442\u0430\u043b\u043e\u0437\u0438 \u0437\u0430 \u043f\u043e\u043b\u0435\u0441\u043d\u043e \u0434\u0430 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0430\u0442 \u043f\u0440\u043e\u0431\u043d\u0438 AR \u043e\u0431\u0458\u0435\u043a\u0442\u0438.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Snap \u0434\u043e\u0434\u0430\u0434\u0435 \u0438\u0437\u0431\u043e\u0440 \u043d\u0430 \u0448\u0430\u0431\u043b\u043e\u043d\u0438 \u0437\u0430 AR Shopping \u0432\u043e <a href=\"https:\/\/ar.snap.com\/lens-studio\">Lens Web Builder<\/a>. \u0428\u0430\u0431\u043b\u043e\u043d\u0438\u0442\u0435 \u0441\u0435 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u0438 \u0437\u0430 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438\u0442\u0435 \u0448\u0442\u043e \u0432\u043d\u0435\u0441\u0443\u0432\u0430\u0430\u0442 AR \u043e\u0431\u0458\u0435\u043a\u0442\u0438 \u0437\u0430 \u0434\u0430 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u045a\u0435 \u0432\u0438\u0440\u0442\u0443\u0435\u043b\u043d\u0430 \u043f\u0440\u043e\u0431\u0430 \u0438 \u0432\u0438\u0437\u0443\u0435\u043b\u0438\u0437\u0430\u0446\u0438\u0458\u0430 \u043d\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438 \u0448\u0442\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043a\u0443\u043f\u0430\u0442.<\/span><\/p>\n<p><a href=\"https:\/\/ecommerce.mk\/?attachment_id=10725\" target=\"_blank\" rel=\"noopener snap-arIII\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"wp-image-10725 size-full aligncenter\" src=\"https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2022\/05\/snap-ar-iii.png?resize=750%2C498&#038;ssl=1\" alt=\"\" width=\"750\" height=\"498\" \/><\/a><\/p>\n<p><strong>\u041c\u0435\u0440\u043b\u0438\u0432\u0438 \u0434\u0435\u043b\u043e\u0432\u043d\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438<\/strong><\/p>\n<p><span style=\"font-weight: 400\">\u0417\u0430 Snap, \u0432\u043e\u0432\u0435\u0434\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u043d\u0430 AR \u0430\u043b\u0430\u0442\u043a\u0438\u0442\u0435 \u0437\u0430 \u043a\u0443\u043f\u0443\u0432\u0430\u045a\u0435 e \u0434\u0435\u043b \u043e\u0434 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0458\u0430\u0442\u0430 \u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430\u0442\u0430 \u043a\u043e\u0458\u0430 \u0441\u0435 \u043e\u0431\u0438\u0434\u0443\u0432\u0430 \u0434\u0430 \u0433\u0438 \u043d\u0430\u0434\u043e\u0433\u0440\u0430\u0434\u0438 \u043e\u0434\u043d\u043e\u0441\u0438\u0442\u0435 \u0441\u043e \u0440\u0430\u0441\u0442\u0435\u0447\u043a\u0430\u0442\u0430 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0447\u043a\u0430 \u0431\u0430\u0437\u0430, \u043a\u043e\u0458\u0430 \u0441\u0435 \u043f\u0440\u043e\u0448\u0438\u0440\u0438 \u0437\u0430 18% \u043e\u0434 \u043f\u0440\u0435\u0434 \u0435\u0434\u043d\u0430 \u0433\u043e\u0434\u0438\u043d\u0430 \u0437\u0430 \u0434\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435 332 \u043c\u0438\u043b\u0438\u043e\u043d\u0438 \u043b\u0443\u0453\u0435 \u0434\u043e \u043a\u0440\u0430\u0458\u043e\u0442 \u043d\u0430 \u043f\u0440\u0432\u0438\u043e\u0442 \u043a\u0432\u0430\u0440\u0442\u0430\u043b \u0432\u043e 2022 \u0433\u043e\u0434\u0438\u043d\u0430. AR \u0435 \u0435\u0434\u043d\u0430 \u043e\u0434 \u043d\u0430\u0458\u043f\u043e\u043f\u0443\u043b\u0430\u0440\u043d\u0438\u0442\u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u0432\u043e Snapchat. \u041f\u043e\u0432\u0435\u045c\u0435 \u043e\u0434 250 \u043c\u0438\u043b\u0438\u043e\u043d\u0438 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438 \u0441\u0435\u043a\u043e\u0458\u0434\u043d\u0435\u0432\u043d\u043e \u0441\u0435 \u0432\u043e \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0446\u0438\u0458\u0430 \u0441\u043e \u0444\u0443\u043d\u043a\u0446\u0438\u0438\u0442\u0435 \u043d\u0430 AR, \u0430 \u043a\u0440\u0435\u0430\u0442\u043e\u0440\u0438\u0442\u0435 \u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0438\u043c\u0430\u0430\u0442 \u0438\u0437\u0433\u0440\u0430\u0434\u0435\u043d\u043e \u043f\u043e\u0432\u0435\u045c\u0435 \u043e\u0434 2,5 \u043c\u0438\u043b\u0438\u043e\u043d\u0438 \u043e\u0431\u0458\u0435\u043a\u0442\u0438\u0432\u0438.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201e\u0412\u043e \u043c\u0438\u043d\u0430\u0442\u043e\u0442\u043e, \u043f\u043e\u0433\u043e\u043b\u0435\u043c\u0438\u0442\u0435 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u0430 \u043f\u0440\u043e\u0448\u0438\u0440\u0435\u043d\u0430 \u0440\u0435\u0430\u043b\u043d\u043e\u0441\u0442 \u0437\u0430 \u0434\u0430 \u0458\u0430 \u043f\u043e\u0442\u0442\u0438\u043a\u043d\u0430\u0442 \u0441\u0432\u0435\u0441\u043d\u043e\u0441\u0442\u0430\u201c, \u0440\u0435\u0447\u0435 \u040f\u0435\u0440\u0435\u043c\u0438 \u0413\u043e\u0440\u043c\u0430\u043d, \u0433\u043b\u0430\u0432\u0435\u043d \u0431\u0438\u0437\u043d\u0438\u0441 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043d\u0430 Snap, \u0432\u043e \u043f\u043e\u0434\u0433\u043e\u0442\u0432\u0435\u043d\u0438\u0442\u0435 \u0437\u0430\u0431\u0435\u043b\u0435\u0448\u043a\u0438 \u0437\u0430 \u043e\u0431\u0458\u0430\u0432\u0430\u0442\u0430 \u0437\u0430 \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u043a\u0430. \u201e\u0414\u0435\u043d\u0435\u0441, \u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438\u0442\u0435 \u0438 \u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0430\u043d\u0438 \u043a\u043e\u043d \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441\u0438\u0442\u0435 \u0458\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u043f\u0440\u043e\u0448\u0438\u0440\u0435\u043d\u0430\u0442\u0430 \u0440\u0435\u0430\u043b\u043d\u043e\u0441\u0442 \u0437\u0430 \u0434\u0430 \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0430\u0442 \u0437\u043d\u0430\u0447\u0430\u0458\u043d\u0438 \u0438 \u043c\u0435\u0440\u043b\u0438\u0432\u0438 \u0434\u0435\u043b\u043e\u0432\u043d\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u201c.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041d\u0430 Snap Partner Summit\u00a0 \u0441\u0435 \u043f\u043e\u043a\u0430\u0436\u0430\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u043a\u043e\u0438 \u0433\u0438 \u043f\u0440\u043e\u0448\u0438\u0440\u0443\u0432\u0430\u0430\u0442 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u0437\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430 \u043d\u0430 Snapchat, \u0430\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u0458\u0430\u0442\u0430 \u0437\u0430 \u0444\u043e\u0442\u043e-\u043f\u043e\u0440\u0430\u043a\u0438 \u043a\u043e\u0458\u0430 \u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u043f\u043e\u043f\u0443\u043b\u0430\u0440\u043d\u0430 \u043a\u0430\u0458 \u043f\u043e\u043c\u043b\u0430\u0434\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u043e\u0448\u0443\u0432\u0430\u0447\u0438. \u041d\u043e\u0432\u0438\u0442\u0435 \u0441\u043e\u0444\u0442\u0432\u0435\u0440\u0441\u043a\u0438 \u0430\u043b\u0430\u0442\u043a\u0438 \u0437\u0430 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u045a\u0435 \u0448\u043e\u043f\u0438\u043d\u0433 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0441\u043e \u043f\u0440\u043e\u0448\u0438\u0440\u0435\u043d\u0430 \u0440\u0435\u0430\u043b\u043d\u043e\u0441\u0442 (augmented reality &#8211; AR) \u0438\u043c \u0434\u0430\u0432\u0430\u0430\u0442 \u043d\u0430 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438\u0442\u0435 \u0443\u0448\u0442\u0435 \u0435\u0434\u0435\u043d \u043d\u0430\u0447\u0438\u043d \u0434\u0430 \u0433\u0438 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u0430\u0442 \u043c\u043e\u0431\u0438\u043b\u043d\u0438\u0442\u0435 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438 \u0438 \u0434\u0430 \u0433\u0438 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