{"id":10605,"date":"2022-05-18T08:23:51","date_gmt":"2022-05-18T08:23:51","guid":{"rendered":"https:\/\/ecommerce.mk\/?p=10605"},"modified":"2022-05-18T09:32:04","modified_gmt":"2022-05-18T09:32:04","slug":"step-by-step-vodich-za-kako-do-poveke-prodazhbi-preku-vashiot-landing-page","status":"publish","type":"post","link":"https:\/\/ecommerce.mk\/en\/step-by-step-vodich-za-kako-do-poveke-prodazhbi-preku-vashiot-landing-page\/","title":{"rendered":"Step-by-step \u0432\u043e\u0434\u0438\u0447 \u0437\u0430 \u043a\u0430\u043a\u043e \u0434\u043e \u043f\u043e\u0432\u0435\u045c\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u043f\u0440\u0435\u043a\u0443 \u0432\u0430\u0448\u0438\u043e\u0442 landing page"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10621 size-full\" src=\"https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2022\/05\/landing-page-guide.png?resize=740%2C416&#038;ssl=1\" alt=\"\" width=\"740\" height=\"416\" \/><\/p>\n<p>\u0415\u0434\u0435\u043d landing page \u0441\u0435 \u0441\u043e\u0441\u0442\u043e\u0438 \u043e\u0434 \u0434\u0432\u0430 \u0434\u0435\u043b\u0430: \u043e\u043d\u0430 \u0448\u0442\u043e \u0435 \u0432\u0438\u0434\u043b\u0438\u0432\u043e \u0432\u0435\u0434\u043d\u0430\u0448, \u0438 \u043e\u043d\u0430 \u0434\u043e \u043a\u043e\u0435 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u043e\u0442 \u0441\u043a\u0440\u043e\u043b\u0430 \u0437\u0430 \u0434\u0430 \u0433\u043e \u0432\u0438\u0434\u0438.<\/p>\n<p>\u0414\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0435\u043c\u0435 \u0441\u043e \u043e\u043d\u0430 \u0448\u0442\u043e \u0435 \u0432\u0438\u0434\u043b\u0438\u0432\u043e \u0432\u0435\u0434\u043d\u0430\u0448. \u041f\u0440\u0435\u0434\u043b\u043e\u0433 \u0437\u0430 \u0443\u0441\u043f\u0435\u0448\u043d\u0430 \u0444\u043e\u0440\u043c\u0443\u043b\u0430 \u0435 \u0441\u043b\u0435\u0434\u043d\u043e\u0442\u043e:<\/p>\n<p>1 &#8211; \u041e\u0431\u0458\u0430\u0441\u043d\u0435\u0442\u0435 \u0458\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0430 \u043a\u043e\u0458\u0430 \u0458\u0430 \u043d\u0443\u0434\u0438\u0442\u0435 (title)<\/p>\n<p>2 &#8211; \u041e\u0431\u0458\u0430\u0441\u043d\u0435\u0442\u0435 \u043a\u0430\u043a\u043e \u043a\u0435 \u0458\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u0442\u0435 \u0438\u0441\u0442\u0430\u0442\u0430 (subtitle)<\/p>\n<p>3 &#8211; \u0414\u043e\u0437\u0432\u043e\u043b\u0435\u0442\u0435 \u043c\u0443 \u043d\u0430 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u043e\u0442 \u0434\u0430 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u0430 (\u0432\u0438\u0437\u0443\u0435\u043b\u0435\u043d \u0435\u043b\u0435\u043c\u0435\u043d\u0442)<\/p>\n<p>4 &#8211; \u041d\u0430\u043f\u0440\u0430\u0432\u0435\u0442\u0435 \u0441\u0435\u0442\u043e \u043e\u0432\u0430 \u0434\u0430 \u0438\u0437\u0433\u043b\u0435\u0434\u0430 \u0443\u0432\u0435\u0440\u043b\u0438\u0432\u043e (social proof)<\/p>\n<p>5 &#8211; \u041d\u0430\u043f\u0440\u0430\u0432\u0435\u0442\u0435 \u0441\u043b\u0435\u0434\u043d\u0438\u043e\u0442 \u0447\u0435\u043a\u043e\u0440 \u0448\u0442\u043e \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0435\u0437\u0435\u043c\u0435 \u0434\u0430 \u0438\u0437\u0433\u043b\u0435\u0434\u0430 \u043b\u0435\u0441\u043d\u043e \u0438 \u0435\u0434\u043d\u043e\u0441\u0442\u0430\u0432\u043d\u043e (\u0441\u0442\u0430\u0432\u0435\u0442\u0435 call-to-action)<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/harrydry\/gdmarketing\/lll1.png?resize=800%2C464&#038;ssl=1\" alt=\"My landing page formula\" width=\"800\" height=\"464\" \/><\/p>\n<h4><strong>1: \u041d\u0430\u0441\u043b\u043e\u0432<\/strong><\/h4>\n<p>\u0418\u043c\u0430 \u0431\u0435\u0437\u0431\u0440\u043e\u0458 \u043d\u0430\u0447\u0438\u043d\u0438 \u0437\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u0434\u043e\u0431\u0430\u0440 \u043d\u0430\u0441\u043b\u043e\u0432, \u0430 \u0441\u0435\u0433\u0430 \u0441\u0435 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430\u043c\u0435 \u043d\u0430 3:<\/p>\n<h5><strong>\u0430) \u041e\u0431\u0458\u0430\u0441\u043d\u0435\u0442\u0435 \u0433\u043e \u0432\u0430\u0448\u0438\u043e\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \/ \u0443\u0441\u043b\u0443\u0433\u0430<\/strong><\/h5>\n<p>\u041a\u043e\u0433\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \/ \u0443\u0441\u043b\u0443\u0433\u0430 \u0435 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d, \u0441\u00e8 \u0448\u0442\u043e \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u0442\u0435 \u0435 \u0434\u0430 \u043e\u0431\u0458\u0430\u0441\u043d\u0438\u0442\u0435 \u043d\u0430 \u0448\u0442\u043e \u0435 \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0435\u0434\u043d\u043e\u0441\u0442\u0430\u0432\u0435\u043d \u043d\u0430\u0447\u0438\u043d \u043a\u0430\u043a\u043e \u0442\u0438\u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u0430\u0442.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/harrydry\/gdmarketing\/lll1a.png?w=800&#038;ssl=1\" alt=\"Copywriting fundementals\" \/><\/p>\n<h5><strong>b) Hook (\u043d\u0435\u0448\u0442\u043e \u0448\u0442\u043e \u045c\u0435 \u0433\u0438 \u043d\u0430\u0442\u0435\u0440\u0430 \u043e\u043d\u0438\u0435 \u0448\u0442\u043e \u0441\u0435 \u043d\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u0432\u0435\u0431-\u0441\u0430\u0458\u0442 \u0434\u0430 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0430\u0442 \u043f\u043e\u0432\u0435\u045c\u0435 \u0437\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434)<\/strong><\/h5>\n<p>\u041d\u043e, \u043f\u043e\u0432\u0435\u045c\u0435\u0442\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438 \u043d\u0435 \u0441\u0435 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u0438. \u0422\u043e\u043a\u043c\u0443 \u043f\u043e\u0440\u0430\u0434\u0438 \u0442\u043e\u0430 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0441\u043c\u0438\u0441\u043b\u0438\u0442\u0435 \u043d\u0435\u0448\u0442\u043e \u0448\u0442\u043e \u045c\u0435 \u0434\u043e\u0434\u0430\u0434\u0435 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442 \u043d\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430 \u0441\u043e \u0446\u0435\u043b \u0434\u0430 \u0433\u043e \u0430\u0434\u0440\u0435\u0441\u0438\u0440\u0430\u0442\u0435 \u043d\u0430\u0458\u0433\u043e\u043b\u0435\u043c\u0438\u043e\u0442 \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u043d\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u043a\u0443\u043f\u0443\u0432\u0430\u0447.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/harrydry\/gdmarketing\/lll1b.png?w=800&#038;ssl=1\" alt=\"How to write hooks copywriting\" \/><\/p>\n<h5><strong>c) Own the Hook!<\/strong><\/h5>\n<p>\u0414\u043e\u0434\u0430\u0434\u0435\u0442\u0435 \u043c\u0443 \u043d\u0435\u0448\u0442\u043e \u043d\u0430 wording-\u043e\u0442 \u0448\u0442\u043e \u045c\u0435 \u0433\u043e \u0443\u0432\u0435\u0440\u0438 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u043e\u0442 \u0434\u0435\u043a\u0430 \u0442\u043e\u043a\u043c\u0443 \u0432\u0430\u0448\u0438\u043e\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430 \u0441\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0437\u0430 \u043d\u0435\u0433\u043e\u0432\u0438\u043e\u0442 \u043f\u0440\u043e\u0431\u043b\u0435\u043c!<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/harrydry\/gdmarketing\/lll1c.png?w=800&#038;ssl=1\" alt=\"Copywriting examples\" \/><\/p>\n<h4><strong>2: \u041f\u043e\u0434\u043d\u0430\u0441\u043b\u043e\u0432<\/strong><\/h4>\n<p>\u041f\u0440\u0435\u0432\u043e\u0434\u0438\u0442\u0435 \u0441\u0435 \u0442\u0430\u043c\u0443 \u043a\u0430\u0434\u0435 \u0448\u0442\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0433\u043e \u043e\u0431\u0458\u0430\u0441\u043d\u0438\u0442\u0435 \u0432\u0430\u0448\u0438\u043e\u0442 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430 \u043f\u043e\u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e. \u041f\u0440\u0435\u0442\u0441\u0442\u0430\u0432\u0435\u0442\u0435 \u0433\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u043e\u0442 \u0438 \u0434\u043e\u043e\u0431\u0458\u0430\u0441\u043d\u0435\u0442\u0435 \u0458\u0430 \u043d\u0435\u0433\u043e\u0432\u0430\u0442\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/harrydry\/gdmarketing\/lll2.png?w=800&#038;ssl=1\" alt=\"How to write a subtitle\" \/><\/p>\n<h4><strong>3: \u0412\u0438\u0437\u0443\u0435\u043b\u0435\u043d \u0434\u0435\u043b<\/strong><\/h4>\n<p>\u041f\u043e\u043a\u0430\u0436\u0435\u0442\u0435 \u0433\u043e \u0432\u0430\u0448\u0438\u043e\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \u0432\u043e \u043d\u0435\u0433\u043e\u0432\u043e\u0442\u043e \u043d\u0430\u0458\u0434\u043e\u0431\u0440\u043e \u0441\u0432\u0435\u0442\u043b\u043e &#8211; \u0446\u0435\u043b\u0442\u0430 \u0435 \u0434\u0430 \u043f\u0440\u0438\u043a\u0430\u0436\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u0434\u0430 \u0438\u0437\u0433\u043b\u0435\u0434\u0430 \u0448\u0442\u043e \u0435 \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0432\u0435\u045c\u0435 \u0440\u0435\u0430\u043b\u043d\u043e.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/harrydry\/gdmarketing\/lll3.jpg?w=800&#038;ssl=1\" alt=\"Landing page great images\" \/><\/p>\n<h4><strong>4: Social Proof<\/strong><\/h4>\n<p>\u0421\u043e \u043f\u043e\u043c\u043e\u0448 \u043d\u0430 social proof, \u0442.\u0435. \u043d\u0435\u0448\u0442\u043e \u0448\u0442\u043e \u045c\u0435 \u0434\u043e\u0434\u0430\u0434\u0435 \u043d\u0430 \u0443\u0432\u0435\u0440\u043b\u0438\u0432\u043e\u0441\u0442 \u043a\u0430\u0458 \u0432\u0430\u0448\u0438\u043e\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430, \u0438\u043d\u0441\u0442\u0430\u043d\u0442\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u0435 \u043f\u043e\u0432\u0435\u045c\u0435 \u043a\u0440\u0435\u0434\u0438\u0431\u0438\u043b\u0438\u0442\u0435\u0442.<\/p>\n<p>\u041f\u043e\u0433\u043b\u0435\u0434\u043d\u0435\u0442\u0435 \u0433\u043e \u043f\u0440\u0438\u043c\u0435\u0440\u043e\u0442 \u043d\u0430 Privy. \u0411\u0438\u043b\u043e \u043a\u043e\u0458 \u0441\u0442\u0430\u0440\u0442\u0430\u043f \u043c\u043e\u0436\u0435 \u0434\u0430 \u043d\u0430\u043f\u0438\u0448\u0435 &#8220;How small brands sell more online.&#8221; \u041d\u043e, \u0434\u0435\u043b\u043e\u0442 \u0441\u043e \u201e18.000+ reviews\u201c \u0432\u0435 \u0442\u0435\u0440\u0430\u0430\u0442 \u0434\u0430 \u0432\u0435\u0440\u0443\u0432\u0430\u0442\u0435 \u0432\u043e \u043d\u0438\u0432\u043d\u0438\u043e\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/harrydry\/gdmarketing\/lll4.png?w=800&#038;ssl=1\" alt=\"Above the fold social proof\" \/><\/p>\n<h4><strong>5: CTA<\/strong><\/h4>\n<p>\u0412\u0430\u0448\u0438\u043e\u0442 call-to-action \u0433\u043e \u043e\u043b\u0435\u0441\u043d\u0443\u0432\u0430 \u043f\u0440\u0435\u0437\u0435\u043c\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u0441\u043b\u0435\u0434\u043d\u0438\u043e\u0442 \u0447\u0435\u043a\u043e\u0440 \u043e\u0434 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u043e\u0442<\/p>\n<p>\u041f\u043e\u0432\u0435\u045c\u0435\u0442o call-to-action \u043a\u043e\u043f\u0447\u0438\u045a\u0430 \u0441\u0435: \u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0430\u0458 \u0441\u0435, \u0437\u0430\u043f\u043e\u0447\u043d\u0438 \u043f\u0440\u043e\u0431\u0435\u043d \u043f\u0435\u0440\u0438\u043e\u0434 \u0438\u0442\u043d. \u0415\u0432\u0435 \u0443\u0448\u0442\u0435 \u0442\u0440\u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u043d\u0438 \u0442\u0438\u043f\u043e\u0432\u0438 CTA:<\/p>\n<p><strong>\u0430) Call to value<\/strong><\/p>\n<p>\u041a\u043e\u043f\u0447\u0438\u045a\u0430\u0442\u0430 \u043a\u043e\u0438 \u043d\u0430\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u0430\u0442 \u201e\u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u201c \u043d\u0430\u043c\u0435\u0441\u0442\u043e \u201e\u0434\u0435\u0458\u0441\u0442\u0432\u0438\u0435\u201c \u043e\u0431\u0438\u0447\u043d\u043e \u043f\u043e\u0432\u0435\u045c\u0435 \u0443\u0441\u043f\u0435\u0432\u0430\u0430\u0442. \u0422\u0440\u0438\u043a\u043e\u0442 \u0435 \u0434\u0430 \u0458\u0430 \u0434\u043e\u043b\u043e\u0432\u0438\u0442\u0435 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0430 \u0448\u0442\u043e \u0458\u0430 \u0432\u0435\u0442\u0443\u0432\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/harrydry\/gdmarketing\/lll5a.png?w=800&#038;ssl=1\" alt=\"Call to action\" \/><\/p>\n<p><strong>2) Objection handle<\/strong><\/p>\n<p>\u0414\u043e\u0434\u0430\u0434\u0435\u0442\u0435 \u043d\u0435\u043a\u043e\u043b\u043a\u0443 \u043f\u043b\u0443\u0441 \u0437\u0431\u043e\u0440\u043e\u0432\u0438 \u0432\u043e \u0432\u0430\u0448\u0438\u043e\u0442 CTA \u0441\u043e \u0446\u0435\u043b \u0434\u0430 \u0433\u043e \u0430\u0434\u0440\u0435\u0441\u0438\u0440\u0430\u0442\u0435 \u043e\u043d\u0430 \u0448\u0442\u043e \u0431\u0438 \u0433\u043e \u043d\u0430\u0442\u0435\u0440\u0430\u043b\u043e \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u043e\u0442 \u0434\u0430 <strong>\u041d\u0415<\/strong> \u043a\u043b\u0438\u043a\u043d\u0435 \u043d\u0430 \u043a\u043e\u043f\u0447\u0435\u0442\u043e.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/harrydry\/gdmarketing\/lll5b.png?w=800&#038;ssl=1\" alt=\"Objection handl\" \/><\/p>\n<p><strong>3) Email capture + CTA<\/strong><\/p>\n<p>\u041a\u043e\u043c\u0431\u0438\u043d\u0438\u0440\u0430\u0458\u0442\u0435 \u0433\u043e \u043f\u0440\u043e\u0441\u0442\u043e\u0440\u043e\u0442 \u0437\u0430 sign up \u0441\u043e call-to action \u0437\u0430 \u0434\u0430 \u0433\u043e \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u0442\u0435 \u043d\u0430\u0458\u0430\u0432\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0435-\u043f\u0440\u043e\u0434\u0430\u0432\u043d\u0438\u0446\u0430 \u0438\u043b\u0438 \u0432\u0435\u0431-\u0441\u0430\u0458\u0442 \u0437\u0430 \u043e\u0434\u0440\u0435\u0434\u0435\u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0430 \u0448\u0442\u043e \u0435 \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0435\u0434\u043d\u043e\u0441\u0442\u0430\u0432\u043d\u043e.<video controls=\"controls\" width=\"300\" height=\"150\"><source src=\"https:\/\/s3.amazonaws.com\/harrydry\/gdmarketing\/lll5c.mp4\" type=\"video\/mp4\" \/><\/video><\/p>\n<h4><strong>\u0417\u043d\u0430\u0447\u0438, \u0434\u0430 \u043f\u043e\u0432\u0442\u043e\u0440\u0438\u043c\u0435:<\/strong><\/h4>\n<p>\u0412\u043e 5 \u0441\u0435\u043a\u0443\u043d\u0434\u0438 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u0441\u0435 \u043e\u0431\u0438\u0434\u0443\u0432\u0430\u0430\u0442 \u0434\u0430 \u0437\u0430\u043a\u043b\u0443\u0447\u0430\u0442 \u0434\u0430\u043b\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u043b\u0438 \u043d\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438\u043c \u043f\u043e\u043c\u043e\u0433\u043d\u0435\u0442\u0435 \u0441\u043e \u043e\u043d\u0430 \u0448\u0442\u043e \u0433\u043e \u0431\u0430\u0430\u0440\u0430\u0442. \u041e\u043b\u0435\u0441\u043d\u0435\u0442\u0435 \u0433\u043e \u043d\u0438\u0432\u043d\u0438\u043e\u0442 \u0436\u0438\u0432\u043e\u0442 \u0438 \u0458\u0430\u0441\u043d\u043e \u0434\u0430\u0434\u0435\u0442\u0435 \u0438\u043c \u0433\u0438 \u0441\u043b\u0435\u0434\u043d\u0438\u0442\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438:<\/p>\n<ol>\n<li>\u041a\u043e\u0458\u0430 \u0435 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0430 \u0448\u0442\u043e \u0458\u0430 \u043d\u0443\u0434\u0438\u0442\u0435 (\u043d\u0430\u0441\u043b\u043e\u0432)<\/li>\n<li>\u041a\u0430\u043a\u043e \u045c\u0435 \u0458\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u0442\u0435 \u0442\u0430\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442 (\u043f\u043e\u0434\u043d\u0430\u0441\u043b\u043e\u0432)<\/li>\n<li>\u0414\u043e\u0437\u0432\u043e\u043b\u0435\u0442\u0435 \u043c\u0443 \u043d\u0430 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u043e\u0442 \u0434\u0430 \u0433\u043e \u0437\u0430\u043c\u0438\u0441\u043b\u0438 \u0438\u043b\u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u0430 \u0442\u043e\u0430<\/li>\n<li>\u041d\u0430\u043f\u0440\u0430\u0432\u0435\u0442\u0435 \u0442\u043e\u0430 \u0434\u0430 \u0435 \u0448\u0442\u043e \u043f\u043e\u0432\u0435\u0440\u043e\u0434\u043e\u0441\u0442\u043e\u0458\u043d\u043e (reviews, \u0441\u043b\u0438\u043a\u0438 \u043a\u0440\u0435\u0438\u0440\u0430\u043d\u0438 \u043e\u0434 \u0432\u0430\u0448\u0438\u0442\u0435 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0438 \u0438 \u0441\u043b.)<\/li>\n<li>\u041d\u0430\u043f\u0440\u0430\u0432\u0435\u0442\u0435 \u0441\u043b\u0435\u0434\u043d\u0438\u043e\u0442 \u0447\u0435\u043a\u043e\u0440 \u043a\u043e\u043d \u0432\u0430\u0448\u0438\u043e\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \u0434\u0430 \u0435 \u0435\u0434\u043d\u043e\u0441\u0442\u0430\u0432\u0435\u043d (call-to-action \u043a\u043e\u043f\u0447\u0435)<\/li>\n<\/ol>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/harrydry\/gdmarketing\/lll5d.jpg?w=800&#038;ssl=1\" alt=\"Above the fold landing page examples\" \/><\/p>\n<h4>\u0410 \u0441\u0435\u0433\u0430, \u043e\u0432\u0430 \u0435 \u043c\u043e\u043c\u0435\u043d\u0442\u043e\u0442 \u043a\u0430\u0434\u0435 \u0448\u0442\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438\u043c \u0433\u043e \u0437\u0430\u0434\u0440\u0436\u0438\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0438\u0442\u0435&#8230;<\/h4>\n<p>&#8220;Below the fold&#8221; \u0435 \u043c\u043e\u043c\u0435\u043d\u0442\u043e\u0442 \u043a\u0430\u0434\u0435 \u0448\u0442\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0430\u0458\u043c\u043d\u043e\u0433\u0443 \u0434\u0430 \u0438\u043c \u0433\u043e \u0437\u0430\u0434\u0440\u0436\u0438\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u0438 \u0434\u0430 \u0433\u0438 \u043d\u0430\u0442\u0435\u0440\u0430\u0442\u0435 \u0434\u0430 \u0433\u043e \u043a\u0443\u043f\u0430\u0442 \u0432\u0430\u0448\u0438\u043e\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430. \u041e\u0432\u0430 \u0441\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0442\u0435 5 \u0447\u0435\u043a\u043e\u0440\u0438:<\/p>\n<p>6. \u041d\u0430\u043f\u0440\u0430\u0432\u0435\u0442\u0435 \u0458\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0430<\/p>\n<p>7. \u0418\u043d\u0441\u043f\u0438\u0440\u0438\u0440\u0430\u0458\u0442\u0435 \u0430\u043a\u0446\u0438\u0458\u0430 \/ \u0430\u043d\u0433\u0430\u0436\u043c\u0430\u043d (social proof)<\/p>\n<p>8. \u041f\u0440\u0435\u043a\u0443 FAQ \u0434\u043e\u043e\u0431\u0458\u0430\u0441\u043d\u0435\u0442\u0435 \u0441\u0435 \u043e\u043d\u0430 \u0448\u0442\u043e \u0431\u0438 \u043c\u043e\u0436\u0435\u043b\u043e \u0434\u0430 \u0435 \u043d\u0435\u0458\u0430\u0441\u043d\u043e \u043a\u0430\u0458 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0438\u0442\u0435<\/p>\n<p>9. \u041f\u043e\u0432\u0442\u043e\u0440\u0435\u0442\u0435 \u0433\u043e \u0432\u0430\u0448\u0438\u043e\u0442 call-to-action (\u0432\u0442\u043e\u0440 CTA)<\/p>\n<p>10. \u041e\u0441\u0442\u0430\u043d\u0435\u0442\u0435 \u0432\u043e \u0441\u0435\u045c\u0430\u0432\u0430\u045a\u0435\u0442\u043e \u043a\u0430\u0458 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u043e\u0442 (\u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0433\u043e \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u0442\u0435 \u0442\u043e\u0430 \u043f\u0440\u0435\u043a\u0443 Founder&#8217;s note)<\/p>\n<h4><strong>6. \u041d\u0430\u043f\u0440\u0430\u0432\u0435\u0442\u0435 \u0458\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0430 \u043d\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430 \u0434\u0430 \u0435 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0430<\/strong><\/h4>\n<p>\u041f\u043e\u0433\u043b\u0435\u0434\u043d\u0435\u0442\u0435 \u0433\u043e \u043f\u0440\u0438\u043c\u0435\u0440\u043e\u0442 \u043e\u0434 Riverside &#8211; \u043d\u0438\u0432\u043d\u0438\u043e\u0442 \u043d\u0430\u0441\u043b\u043e\u0432 \u0432\u0435\u0442\u0443\u0432\u0430 \u0434\u0435\u043a\u0430 \u201e\u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043f\u043e\u0434\u043a\u0430\u0441\u0442\u0438 \u0438\u0437\u0433\u043b\u0435\u0434\u0430\u0430\u0442 \u0438 \u0437\u0432\u0443\u0447\u0430\u0442 \u043d\u0435\u0432\u0435\u0440\u043e\u0458\u0430\u0442\u043d\u043e\u201c. \u0421\u043e \u043f\u043e\u043c\u043e\u0448 \u043d\u0430 \u0442\u043e\u0430 \u0448\u0442\u043e \u0433\u0438 \u0434\u043e\u043e\u0431\u0458\u0430\u0441\u043d\u0443\u0432\u0430\u0430\u0442 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u0432\u0440\u0435\u0434\u043d\u0438 \u043a\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438, \u0438\u043c \u043f\u043e\u043c\u0430\u0433\u0430\u0430\u0442 \u043d\u0430 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0438 \u0434\u0430 \u0441\u0435 \u0443\u0432\u0435\u0440\u0430\u0442 \u0432\u043e \u043d\u0438\u0432\u043d\u0430\u0442\u0430 \u0443\u0441\u043b\u0443\u0433\u0430.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/harrydry\/gdmarketing\/lll6a.png?w=800&#038;ssl=1\" alt=\"Landing page features\" \/><\/p>\n<p>\u0418\u0441\u0442\u043e \u0448\u0442\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u0442\u0435 \u0435 \u0434\u0430 \u0433\u0440\u0443\u043f\u0438\u0440\u0430\u0442\u0435 \u043e\u0434\u0440\u0435\u0434\u0435\u043d\u0438 \u0441\u043e\u043c\u043d\u0435\u0436\u0438 \u043e\u0434 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u0438 \u0434\u0430 \u043f\u043e\u0441\u0432\u0435\u0442\u0438\u0442\u0435 \u043e\u0434\u0440\u0435\u0434\u0435\u043d \u0434\u0435\u043b \u043d\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u0432\u0435\u0431-\u0441\u0430\u0458\u0442 \u043a\u0430\u0434\u0435 \u0448\u0442\u043e \u045c\u0435 \u0433\u0438 \u0430\u0434\u0440\u0435\u0441\u0438\u0440\u0430\u0442\u0435 \u0438\u0441\u0442\u0438\u0442\u0435.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/harrydry\/gdmarketing\/lll6b.png?w=800&#038;ssl=1\" alt=\"Handle landing page objections\" \/><\/p>\n<h4><strong>7. \u041f\u043e\u0432\u0435\u045c\u0435 social proof<\/strong><\/h4>\n<p>\u0418\u0441\u043a\u043e\u0440\u0438\u0441\u0442\u0435\u0442\u0435 \u0433\u0438 \u0432\u0430\u0448\u0438\u0442\u0435 \u043f\u043e\u0441\u0442\u043e\u0435\u0447\u043a\u0438 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0438 \u0437\u0430 \u0434\u0430 \u0433\u043e \u043e\u0436\u0438\u0432\u0435\u0435\u0442\u0435 \u0432\u0435\u0442\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430:<\/p>\n<ul>\n<li>&#8220;Get a smile you love&#8221; &#8211; \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0438 \u043a\u043e\u0438 \u0441\u0435 \u043d\u0430\u0441\u043c\u0435\u0430\u043d\u0438<\/li>\n<li>&#8220;Email reinvented&#8221; &#8211; \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0438 \u043a\u043e\u0438 \u0458\u0430 \u043e\u0431\u0458\u0430\u0441\u043d\u0443\u0432\u0430\u0430\u0442 \u0440\u0430\u0437\u043b\u0438\u043a\u0430\u0442\u0430<\/li>\n<li>&#8220;How small brands sell more&#8221; &#8211; \u0431\u0440\u043e\u0458\u043a\u0438 \u043e\u0434 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430<\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/harrydry\/gdmarketing\/lll7.jpg?w=800&#038;ssl=1\" alt=\"Landing Page social proof\" \/><\/p>\n<h4><strong>8. FAQ<\/strong><\/h4>\n<p>\u0421\u0435\u043a\u043e\u0433\u0430\u0448 \u045c\u0435 \u043f\u043e\u0441\u0442\u043e\u0458\u0430\u0442 \u043a\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u043d\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430 \u043a\u043e\u0438 \u043c\u043e\u0436\u0435\u0431\u0438 \u043d\u0435\u043c\u0430 \u0434\u0430 \u0431\u0438\u0434\u0430\u0442 \u043d\u0430\u0432\u0435\u0434\u0435\u043d\u0438 \u0432\u043e \u043f\u0440\u0435\u0442\u0445\u043e\u0434\u043d\u0438\u0442\u0435 \u0447\u0435\u043a\u043e\u0440\u0438 \u043a\u043e\u0438 \u0433\u0438 \u0440\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u0432\u043c\u0435 \u043f\u043e\u0433\u043e\u0440\u0435. \u0422\u043e\u043a\u043c\u0443 \u043f\u043e\u0440\u0430\u0434\u0438 \u0442\u043e\u0430 \u043f\u043e\u0441\u0442\u043e\u0458\u0430\u0442 FAQ (\u0447\u0435\u0441\u0442\u043e \u043f\u043e\u0441\u0442\u0430\u0432\u0443\u0432\u0430\u043d\u0438 \u043f\u0440\u0430\u0448\u0430\u045a\u0430).<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/harrydry\/gdmarketing\/lll8.png?w=800&#038;ssl=1\" alt=\"Landing Page FAQs\" \/><\/p>\n<h4><strong>9. \u0412\u0442\u043e\u0440 call-to-action<\/strong><\/h4>\n<p>\u041e\u0442\u043a\u0430\u043a\u043e \u0433\u0438 \u043f\u043e\u043c\u0438\u043d\u0430\u0432\u043c\u0435 \u0441\u0438\u0442\u0435 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u0438 \u0448\u0442\u043e \u0441\u0435 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430\u0430\u0442 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430, \u0438\u043c\u0430\u043c\u0435 \u043f\u0440\u043e\u0441\u0442\u043e\u0440 \u0437\u0430 \u0434\u0440\u0443\u0433\u0438 \u043c\u043e\u043c\u0435\u043d\u0442\u0438 \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0435 \u0432\u0442\u043e\u0440 call-to-action.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/harrydry\/gdmarketing\/lll9.png?w=800&#038;ssl=1\" alt=\"Landing Page CTA\" \/><\/p>\n<h4><strong>10. Founder&#8217;s note<\/strong><\/h4>\n<p>\u041d\u0430 \u043a\u0440\u0430\u0458, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043e\u0441\u0442\u0430\u043d\u0435\u0442\u0435 \u0432\u043e \u0441\u0435\u045c\u0430\u0432\u0430\u045a\u0435 \u043a\u0430\u0458 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u043e\u0442 \u0441\u043e \u0442\u043e\u0430 \u0448\u0442\u043e \u045c\u0435 \u0441\u0443\u043c\u0438\u0440\u0430\u0442\u0435 \u043a\u0440\u0430\u0442\u043a\u0430 \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0430 \u0437\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u0431\u0440\u0435\u043d\u0434.<\/p>\n<p>1 &#8211; \u0421\u0442\u0430\u0432\u0435\u0442\u0435 \u0441\u0435 \u0432\u043e \u043d\u0438\u0432\u043d\u0430 \u043a\u043e\u0436\u0430<\/p>\n<p>2 &#8211; \u041e\u0431\u0458\u0430\u0441\u043d\u0435\u0442\u0435 \u0433\u043e \u043d\u0438\u0432\u043d\u0438\u043e\u0442 \u043f\u0440\u043e\u0431\u043b\u0435\u043c<\/p>\n<p>3 &#8211; \u041e\u0431\u0458\u0430\u0441\u043d\u0435\u0442\u0435 \u043a\u0430\u043a\u043e \u045c\u0435 \u0433\u043e \u0440\u0435\u0448\u0438\u0442\u0435<\/p>\n<p>4 &#8211; Happy end!<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/harrydry\/gdmarketing\/lll10.png?w=800&#038;ssl=1\" alt=\"Privy landing page\" \/><\/p>\n<h4><strong>\u0414\u0430 \u0441\u0443\u043c\u0438\u0440\u0430\u043c\u0435<\/strong><\/h4>\n<p>1 &#8211; \u041e\u0431\u0458\u0430\u0441\u043d\u0435\u0442\u0435 \u0458\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0430 \u043a\u043e\u0458\u0430 \u0458\u0430 \u043d\u0443\u0434\u0438\u0442\u0435 (title)<\/p>\n<p>2 &#8211; \u041e\u0431\u0458\u0430\u0441\u043d\u0435\u0442\u0435 \u043a\u0430\u043a\u043e \u043a\u0435 \u0458\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u0442\u0435 \u0438\u0441\u0442\u0430\u0442\u0430 (subtitle)<\/p>\n<p>3 &#8211; \u0414\u043e\u0437\u0432\u043e\u043b\u0435\u0442\u0435 \u043c\u0443 \u043d\u0430 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u043e\u0442 \u0434\u0430 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u0430 (\u0432\u0438\u0437\u0443\u0435\u043b\u0435\u043d \u0435\u043b\u0435\u043c\u0435\u043d\u0442)<\/p>\n<p>4 &#8211; \u041d\u0430\u043f\u0440\u0430\u0432\u0435\u0442\u0435 \u0441\u0435\u0442\u043e \u043e\u0432\u0430 \u0434\u0430 \u0438\u0437\u0433\u043b\u0435\u0434\u0430 \u0443\u0432\u0435\u0440\u043b\u0438\u0432\u043e (social proof)<\/p>\n<p>5 &#8211; \u041d\u0430\u043f\u0440\u0430\u0432\u0435\u0442\u0435 \u0441\u043b\u0435\u0434\u043d\u0438\u043e\u0442 \u0447\u0435\u043a\u043e\u0440 \u0448\u0442\u043e \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0435\u0437\u0435\u043c\u0435 \u0434\u0430 \u0438\u0437\u0433\u043b\u0435\u0434\u0430 \u043b\u0435\u0441\u043d\u043e \u0438 \u0435\u0434\u043d\u043e\u0441\u0442\u0430\u0432\u043d\u043e (\u0441\u0442\u0430\u0432\u0435\u0442\u0435 call-to-action)<\/p>\n<p>6 &#8211; \u041d\u0430\u043f\u0440\u0430\u0432\u0435\u0442\u0435 \u0458\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0430<\/p>\n<p>7 &#8211; \u0418\u043d\u0441\u043f\u0438\u0440\u0438\u0440\u0430\u0458\u0442\u0435 \u0430\u043a\u0446\u0438\u0458\u0430 \/ \u0430\u043d\u0433\u0430\u0436\u043c\u0430\u043d (\u043f\u0440\u0435\u043a\u0443 social proof)<\/p>\n<p>8 &#8211; \u041f\u0440\u0435\u043a\u0443 FAQ \u0434\u043e\u043e\u0431\u0458\u0430\u0441\u043d\u0435\u0442\u0435 \u0441\u0435 \u043e\u043d\u0430 \u0448\u0442\u043e \u0431\u0438 \u043c\u043e\u0436\u0435\u043b\u043e \u0434\u0430 \u0435 \u043d\u0435\u0458\u0430\u0441\u043d\u043e \u043a\u0430\u0458 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0438\u0442\u0435<\/p>\n<p>9 &#8211; \u041f\u043e\u0432\u0442\u043e\u0440\u0435\u0442\u0435 \u0433\u043e \u0432\u0430\u0448\u0438\u043e\u0442 call-to-action (\u0432\u0442\u043e\u0440 CTA)<\/p>\n<p>10 &#8211; \u041e\u0441\u0442\u0430\u043d\u0435\u0442\u0435 \u0432\u043e \u0441\u0435\u045c\u0430\u0432\u0430\u045a\u0435\u0442\u043e \u043a\u0430\u0458 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u043e\u0442 (\u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0433\u043e \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u0442\u0435 \u0442\u043e\u0430 \u043f\u0440\u0435\u043a\u0443 Founder&#8217;s note)<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/harrydry\/gdmarketing\/lll11.png?resize=800%2C451&#038;ssl=1\" alt=\"My landing page formula\" width=\"800\" height=\"451\" \/><\/p>\n<p>\u0418 \u0437\u0430 \u043a\u0440\u0430\u0458, \u0437\u0430\u043f\u0430\u043c\u0442\u0435\u0442\u0435 \u0434\u0435\u043a\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 landing page \u0435 \u0432\u0430\u0448\u0438\u043e\u0442 sales pitch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0415\u0434\u0435\u043d landing page \u0441\u0435 \u0441\u043e\u0441\u0442\u043e\u0438 \u043e\u0434 \u0434\u0432\u0430 \u0434\u0435\u043b\u0430: \u043e\u043d\u0430 \u0448\u0442\u043e \u0435 \u0432\u0438\u0434\u043b\u0438\u0432\u043e \u0432\u0435\u0434\u043d\u0430\u0448, \u0438 \u043e\u043d\u0430 \u0434\u043e \u043a\u043e\u0435 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u043e\u0442 \u0441\u043a\u0440\u043e\u043b\u0430 \u0437\u0430 \u0434\u0430 \u0433\u043e \u0432\u0438\u0434\u0438. \u0414\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0435\u043c\u0435 \u0441\u043e \u043e\u043d\u0430 \u0448\u0442\u043e \u0435 \u0432\u0438\u0434\u043b\u0438\u0432\u043e \u0432\u0435\u0434\u043d\u0430\u0448. \u041f\u0440\u0435\u0434\u043b\u043e\u0433 \u0437\u0430 \u0443\u0441\u043f\u0435\u0448\u043d\u0430 \u0444\u043e\u0440\u043c\u0443\u043b\u0430 \u0435 \u0441\u043b\u0435\u0434\u043d\u043e\u0442\u043e: 1 &#8211; \u041e\u0431\u0458\u0430\u0441\u043d\u0435\u0442\u0435 \u0458\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0430 \u043a\u043e\u0458\u0430 \u0458\u0430 \u043d\u0443\u0434\u0438\u0442\u0435 (title) 2 &#8211; \u041e\u0431\u0458\u0430\u0441\u043d\u0435\u0442\u0435 \u043a\u0430\u043a\u043e \u043a\u0435 \u0458\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u0442\u0435 \u0438\u0441\u0442\u0430\u0442\u0430 (subtitle) [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91,161],"tags":[832,949,951,170],"class_list":["post-10605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-trgovija","category-161","tag-landing-page","tag-veb-sajt","tag-prodazhbi","tag-170"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Step-by-step \u0432\u043e\u0434\u0438\u0447 \u0437\u0430 \u043a\u0430\u043a\u043e \u0434\u043e \u043f\u043e\u0432\u0435\u045c\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u043f\u0440\u0435\u043a\u0443 \u0432\u0430\u0448\u0438\u043e\u0442 landing page - \u0410\u0441\u043e\u0446\u0438\u0458\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430 \u043d\u0430 \u041c\u0430\u043a\u0435\u0434\u043e\u043d\u0438\u0458\u0430<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecommerce.mk\/step-by-step-vodich-za-kako-do-poveke-prodazhbi-preku-vashiot-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step-by-step \u0432\u043e\u0434\u0438\u0447 \u0437\u0430 \u043a\u0430\u043a\u043e \u0434\u043e \u043f\u043e\u0432\u0435\u045c\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u043f\u0440\u0435\u043a\u0443 \u0432\u0430\u0448\u0438\u043e\u0442 landing page - \u0410\u0441\u043e\u0446\u0438\u0458\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430 \u043d\u0430 \u041c\u0430\u043a\u0435\u0434\u043e\u043d\u0438\u0458\u0430\" \/>\n<meta property=\"og:description\" content=\"\u0415\u0434\u0435\u043d landing page \u0441\u0435 \u0441\u043e\u0441\u0442\u043e\u0438 \u043e\u0434 \u0434\u0432\u0430 \u0434\u0435\u043b\u0430: \u043e\u043d\u0430 \u0448\u0442\u043e \u0435 \u0432\u0438\u0434\u043b\u0438\u0432\u043e \u0432\u0435\u0434\u043d\u0430\u0448, \u0438 \u043e\u043d\u0430 \u0434\u043e \u043a\u043e\u0435 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u043e\u0442 \u0441\u043a\u0440\u043e\u043b\u0430 \u0437\u0430 \u0434\u0430 \u0433\u043e \u0432\u0438\u0434\u0438. \u0414\u0430 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