{"id":10502,"date":"2022-05-04T07:06:07","date_gmt":"2022-05-04T07:06:07","guid":{"rendered":"https:\/\/ecommerce.mk\/?p=10502"},"modified":"2022-05-04T07:06:07","modified_gmt":"2022-05-04T07:06:07","slug":"5-prichini-zoshto-e-mail-marketingot-e-se-ushte-kluchen-za-uspeshen-marketing","status":"publish","type":"post","link":"https:\/\/ecommerce.mk\/en\/5-prichini-zoshto-e-mail-marketingot-e-se-ushte-kluchen-za-uspeshen-marketing\/","title":{"rendered":"5 \u043f\u0440\u0438\u0447\u0438\u043d\u0438 \u0437\u043e\u0448\u0442\u043e e-mail \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0442 \u0435 (\u0441\u00e8 \u0443\u0448\u0442\u0435) \u043a\u043b\u0443\u0447\u0435\u043d \u0437\u0430 \u0443\u0441\u043f\u0435\u0448\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10503 size-full\" src=\"https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2022\/05\/p-1-why-i-love-email-and-you-can-too-if-you-try-these-extremely-easy-tips.jpg?resize=562%2C316&#038;ssl=1\" alt=\"\" width=\"562\" height=\"316\" \/><\/p>\n<p><em><strong><span>E-mail \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0442 \u043f\u0440\u0435\u043a\u0443 \u0435-\u043f\u043e\u0448\u0442\u0430 \u043f\u043e\u0441\u0442\u043e\u0438 \u043e\u043d\u043e\u043b\u043a\u0443 \u0434\u043e\u043b\u0433\u043e \u043a\u043e\u043b\u043a\u0443 \u0448\u0442\u043e \u043f\u043e\u0441\u0442\u043e\u0438 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u043e\u0442.<\/span><\/strong><\/em><\/p>\n<p><span>\u0418\u0434\u0435\u0458\u0430\u0442\u0430 \u0434\u0430 \u0441\u0435 \u0438\u043c\u0430 \u043d\u0435\u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d \u0434\u043e\u0441\u0435\u0433 \u0434\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 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\u043a\u043e\u0440\u0438\u0441\u0442\u0435\u0430 \u0437\u0430 \u0434\u0430 \u0438\u043c \u043f\u0440\u0438\u0441\u0442\u0430\u043f\u0430\u0442 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435.\u00a0<\/span><\/p>\n<p><span>\u041f\u043e\u0442\u043e\u0430, \u0441\u043e \u0434\u043e\u0430\u0453\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u0434\u0440\u0443\u0433\u0438 \u0444\u043e\u0440\u043c\u0438 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043a\u0430\u043a\u043e\u00a0<\/span><em><strong><span>SEO, \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0438 \u0421\u041c\u0421<\/span><\/strong><\/em><span>, \u043c\u043d\u043e\u0433\u0443 \u0441\u043e\u043f\u0441\u0442\u0432\u0435\u043d\u0438\u0446\u0438 \u043d\u0430 \u0431\u0438\u0437\u043d\u0438\u0441\u0438 \u0441\u0444\u0430\u0442\u0438\u0458\u0430 \u0434\u0435\u043a\u0430 \u0435-\u043f\u043e\u0448\u0442\u0430\u0442\u0430 \u0435 \u0437\u0430\u0441\u0442\u0430\u0440\u0435\u043d\u0430 \u043e\u043f\u0446\u0438\u0458\u0430 \u0438\u00a0<\/span><em><span>\u0433\u0438 \u043f\u0440\u0435\u0444\u0440\u043b\u0438\u0458\u0430 \u0441\u0432\u043e\u0438\u0442\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0430 \u043f\u043e\u043c\u043e\u0434\u0435\u0440\u043d\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438<\/span><\/em><span>.\u00a0<\/span><\/p>\n<p><span>\u0421\u0435\u043f\u0430\u043a, \u0441\u043f\u0440\u043e\u0442\u0438\u0432\u043d\u043e \u043d\u0430 \u043e\u0432\u0438\u0435 \u0432\u0435\u0440\u0443\u0432\u0430\u045a\u0430, <strong><em>e-mail <\/em><\/strong><\/span><em><strong><span>\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0442 \u043f\u0440\u0435\u043a\u0443 \u043e\u0441\u0442\u0430\u043d\u0443\u0432\u0430 \u0435\u0434\u0435\u043d \u043e\u0434 \u043d\u0430\u0458\u0435\u0444\u0438\u043a\u0430\u0441\u043d\u0438\u0442\u0435 \u043d\u0430\u0447\u0438\u043d\u0438<\/span><\/strong><\/em><span> \u0437\u0430 \u0434\u043e\u0430\u0453\u0430\u045a\u0435 \u0434\u043e \u043d\u043e\u0432\u0438, \u0441\u0442\u0430\u0440\u0438 \u0438 \u0441\u0435\u0433\u0430\u0448\u043d\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0441\u043e \u043f\u0440\u043e\u043c\u043e\u0446\u0438\u0438, \u0441\u043f\u0435\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043f\u043e\u043d\u0443\u0434\u0438 \u0438 \u043e\u0441\u0442\u0430\u043d\u0430\u0442\u0438 \u0440\u0430\u0431\u043e\u0442\u0438.<\/span><\/p>\n<p><span>\u041f\u043e\u0433\u043b\u0435\u0434\u043d\u0435\u0442\u0435 \u0433\u0438 \u043e\u0432\u0438\u0435 <\/span><strong>5 \u043f\u0440\u0438\u0447\u0438\u043d\u0438 \u0437\u043e\u0448\u0442\u043e \u0435-mails \u0441\u0435 \u0441\u00e8 \u0443\u0448\u0442\u0435 \u043a\u043b\u0443\u0447\u043d\u0438 \u0437\u0430 \u0443\u0441\u043f\u0435\u0448\u0435\u043d \u043f\u043e\u0432\u0435\u045c\u0435\u043a\u0430\u043d\u0430\u043b\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u043e 2022 \u0433\u043e\u0434\u0438\u043d\u0430!<\/strong><\/p>\n<h4><strong>\u0411\u0440\u043e\u0458\u043e\u0442 \u043d\u0430 e-mail \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438 \u0441\u00e8 \u0443\u0448\u0442\u0435 \u0441\u0435 \u0437\u0433\u043e\u043b\u0435\u043c\u0443\u0432\u0430<\/strong><\/h4>\n<p>\u0421\u043e \u043e\u0433\u043b\u0435\u0434 \u043d\u0430 \u0442\u043e\u0430 \u0448\u0442\u043e \u043c\u0438\u043b\u0438\u0458\u0430\u0440\u0434\u0438 \u043b\u0443\u0453\u0435 \u0448\u0438\u0440\u0443\u043c \u0441\u0432\u0435\u0442\u043e\u0442\u00a0\u0441\u0435\u043a\u043e\u0458\u0434\u043d\u0435\u0432\u043d\u043e \u0433\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u0441\u0432\u043e\u0438\u0442\u0435 \u0441\u043c\u0435\u0442\u043a\u0438 \u0437\u0430 e-mail,\u00a0\u043f\u043e\u0441\u0442\u043e\u0438 \u043e\u0433\u0440\u043e\u043c\u0435\u043d \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b\u0435\u043d \u043f\u0430\u0437\u0430\u0440 \u0448\u0442\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u0433\u043e \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442\u0435 \u0441\u043e \u0432\u0430\u0448\u0438\u043e\u0442 \u0431\u0440\u0435\u043d\u0434 \u0438 \u043f\u043e\u043d\u0443\u0434\u0438.\u00a0\u0417\u0430 \u0441\u043f\u043e\u0440\u0435\u0434\u0431\u0430,\u00a0\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438\u0442\u0435 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0438\u043c\u0430\u0430\u0442 \u0434\u0435\u0444\u0438\u043d\u0438\u0442\u0438\u0432\u043d\u043e \u043f\u043e\u043c\u0430\u043b\u043a\u0443 \u0434\u0438\u0440\u0435\u043a\u0442\u0435\u043d \u0434\u043e\u0441\u0435\u0433:<\/p>\n<ul>\n<li><span>\u00a0<strong>Facebook: <\/strong><\/span><em><span>2,9 \u043c\u0438\u043b\u0438\u0458\u0430\u0440\u0434\u0438 \u043c\u0435\u0441\u0435\u0447\u043d\u0438 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438<\/span><\/em><\/li>\n<li><strong>Instagram: <\/strong><em><span>1,3 \u043c\u0438\u043b\u0438\u0458\u0430\u0440\u0434\u0438 \u043c\u0435\u0441\u0435\u0447\u043d\u0438 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438<\/span><\/em><\/li>\n<li><strong>TikTok:<\/strong> <em>1 \u043c\u0438\u043b\u0438\u0458\u0430\u0440\u0434\u0430 \u043c\u0435\u0441\u0435\u0447\u043d\u0438 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438<\/em><\/li>\n<\/ul>\n<p><span>\u0412\u043e 2020 \u0433\u043e\u0434\u0438\u043d\u0430,\u00a0<\/span><a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\"><span>4 \u043c\u0438\u043b\u0438\u0458\u0430\u0440\u0434\u0438<\/span><\/a><span> \u043b\u0443\u0453\u0435 \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u043b\u0435 \u0435-mail. \u0422\u043e\u0458 \u0431\u0440\u043e\u0458 \u0441\u0435 \u043e\u0447\u0435\u043a\u0443\u0432\u0430 \u0434\u0430 \u0441\u0435 \u0437\u0433\u043e\u043b\u0435\u043c\u0438 <\/span><em><strong><span>\u0437\u0430 600 \u043c\u0438\u043b\u0438\u043e\u043d\u0438 \u0432\u043e 2025 \u0433\u043e\u0434\u0438\u043d\u0430,<\/span><\/strong><\/em><span>\u00a0\u0448\u0442\u043e \u0435 \u0432\u0435\u0442\u0443\u0432\u0430\u0447\u043a\u0438 \u0437\u043d\u0430\u043a \u0437\u0430 \u0431\u0438\u0437\u043d\u0438\u0441\u0438\u0442\u0435 \u0448\u0442\u043e \u0433\u043e \u0437\u0430\u043f\u043e\u0447\u043d\u0443\u0432\u0430\u0430\u0442 \u0441\u0432\u043e\u0435\u0442\u043e\u00a0<\/span>\u043f\u0430\u0442\u0443\u0432\u0430\u045a\u0435 \u043d\u0438\u0437 e-mail \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0442.<\/p>\n<p><em><strong><span>\u041d\u043e\u0432\u0438 e-mail accounts \u0441\u0435 \u043a\u0440\u0435\u0438\u0440\u0430\u0430\u0442 \u0441\u0435\u043a\u043e\u0458 \u0434\u0435\u043d<\/span><\/strong><\/em><span> &#8211; \u0441\u0438\u0442\u0435 \u043d\u0438\u0432 \u0441\u0435 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0437\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u0431\u0438\u0437\u043d\u0438\u0441, \u0431\u0435\u0437 \u0440\u0430\u0437\u043b\u0438\u043a\u0430 \u043d\u0430 \u043d\u0435\u0433\u043e\u0432\u0430\u0442\u0430 \u0433\u043e\u043b\u0435\u043c\u0438\u043d\u0430. \u0418\u043c\u0430\u0458\u045c\u0438 \u043f\u0440\u0435\u0434\u0432\u0438\u0434 \u0434\u0435\u043a\u0430<\/span><a href=\"https:\/\/www.statista.com\/statistics\/434649\/promotional-email-frequency-preference-usa-consumer\/\"><span>\u00a049%<\/span><\/a><span> \u043e\u0434 \u043f\u043e\u0442\u0440\u043e\u0448\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u0431\u0438 \u0441\u0430\u043a\u0430\u043b\u0435 \u0434\u0430 \u0434\u043e\u0431\u0438\u0432\u0430\u0430\u0442 \u043f\u0440\u043e\u043c\u043e\u0442\u0438\u0432\u043d\u0438 \u0435-mails \u043e\u0434 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043e\u043c\u0438\u043b\u0435\u043d\u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438,<\/span>\u0442\u0443\u043a\u0430 \u043d\u0435\u043c\u0430 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0443\u0432\u0430\u045a\u0435<span>\u00a0\u0434\u043e \u0442\u043e\u0430 \u043a\u043e\u043b\u043a\u0443 \u043d\u043e\u0432\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430<\/span><strong>\u0441\u0442\u0438\u0433\u043d\u0435\u0442\u0435<\/strong><span> \u043f\u0440\u0435\u043a\u0443 e-mail \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433.<\/span><\/p>\n<h4><strong><span>\u0417\u0433\u043e\u043b\u0435\u043c\u0435\u043d LTV \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435<\/span><\/strong><\/h4>\n<p><em><span>\u0416\u0438\u0432\u043e\u0442\u043d\u0430\u0442\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0442 (LTV)<\/span><\/em><span>\u00a0\u0435 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\u0434\u0435\u043a\u0430 \u0435\u00a0<\/span><em><strong><span>25 \u043f\u0430\u0442\u0438 \u043f\u043e\u0442\u0435\u0448\u043a\u043e<\/span><\/strong><\/em><span> \u0434\u0430 \u0441\u0435 \u0441\u0442\u0435\u043a\u043d\u0435 \u043d\u043e\u0432 \u043a\u043b\u0438\u0435\u043d\u0442 \u043e\u0442\u043a\u043e\u043b\u043a\u0443 \u0434\u0430 \u0441\u0435 \u0437\u0430\u0434\u0440\u0436\u0438 \u0432\u0435\u045c\u0435 \u043f\u043e\u0441\u0442\u043e\u0435\u0447\u043a\u0438, <\/span>\u0434\u0430 \u0441\u0435 \u0438\u043c\u0430 \u0432\u0438\u0441\u043e\u043a \u043f\u0440\u043e\u0441\u0435\u0447\u0435\u043d LTV \u0435 \u043e\u0434 \u0432\u0438\u0442\u0430\u043b\u043d\u043e \u0437\u043d\u0430\u0447\u0435\u045a\u0435<span> \u0437\u0430 \u043f\u043e\u0441\u0442\u043e\u0458\u0430\u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430 \u0438 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