{"id":35575,"date":"2024-08-06T14:28:57","date_gmt":"2024-08-06T14:28:57","guid":{"rendered":"https:\/\/ecommerce.mk\/e-commerce-a-superpower-for-local-businesses-vol-2\/"},"modified":"2025-02-03T09:26:21","modified_gmt":"2025-02-03T09:26:21","slug":"e-commerce-a-superpower-for-local-businesses-vol-2","status":"publish","type":"page","link":"https:\/\/ecommerce.mk\/en\/e-commerce-a-superpower-for-local-businesses-vol-2\/","title":{"rendered":"E-COMMERCE: A SUPERPOWER FOR LOCAL BUSINESSES vol. 2"},"content":{"rendered":"\t\t
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E-COMMERCE: A SUPERPOWER FOR LOCAL BUSINESSES vol. 2 <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Following the successful collaboration in 2023, supported by Visa in 2024, AETM continued its efforts to boost the development of e-commerce with yet another initiative aimed at strengthening e-commerce capabilities, enhancing digital marketing skills, expanding the sector\u2019s offerings, and addressing the biggest challenge in e-commerce\u2014 the gray economy.
<\/span>In March 2024, the project \u201cE-Commerce: A Superpower for Local Businesses vol. 2\u201d was launched. Through this initiative, 20 micro, small, and medium Macedonian companies had the opportunity to open their own online store for free, either within existing marketplace platforms or using custom software solutions. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\tPHASE 1 - PUBLIC CALL <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Application Process<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The project began with the creation of a landing page and the announcement of a public call. As part of the public call \u201cE-Commerce: A Superpower for Local Businesses vol. 2\u201d, micro, small, and medium businesses were invited to apply to open their own online stores for free, either on existing marketplace platforms or with custom solutions. A total of 89 domestic companies submitted their applications The call targeted businesses that had not yet offered their products\/services online but were eager to begin selling online. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Info Session and Networking Event with AETM and Visa<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As part of the public call, an informational and networking session was held in April 2024 for interested businesses to learn more about the application process. Additionally, AETM members, including marketplace platforms and IT companies, were invited to submit their offers to support the project, enabling selected applicants to open online stores using their solutions. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SELECTION OF SUPPORT RECIPIENTS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Participant Selection <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The public call resulted in 89 applications, of which 79 progressed to the second round of selection. A three-member jury comprising representatives from Visa, AETM, and an independent expert evaluated the applicants, creating ranked lists based on total scores. The final 20 supported companies were then selected. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Marketplace Platform and IT Company Selection <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Once the recipients were chosen, they were provided with offers from the registered marketplace platforms and IT companies. Each company selected one of the proposed solutions to open their online store. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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STRENGTHENING DIGITAL SKILLS AND LAUNCHING ONLINE STORES <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In June 2024, a one-day practical workshop was held to enhance the digital skills of the selected companies, focusing on e-commerce marketing. The in-person workshop, \u201cEverything About E-Commerce\u201d, covered topics such as: Tools for managing and maintaining online stores, Digital marketing tools for e-commerce and marketing and advertising on social media. <\/span><\/p>\n

After completing the workshop, the selected companies received certificates from the Macedonian E-Commerce Association (AETM) for successfully completing the program.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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E-SHOPS OPENED WITHIN THIS INITIATIVE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Dokowski Spa<\/a><\/h3>

Beauty salon and cosmetic products
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Orbis<\/a><\/h3>

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Act <\/a><\/h3>

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MobyArt<\/a><\/h3>

Sales of photographic equipment and electronics<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Welcome baby.mk<\/a><\/h3>

Children's equipment and products<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Energy techniques in alternative medicine<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cosmetics for professional hair care <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Power Cleaning<\/a><\/h3>

Professional cleaning and disinfection products<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Hana Pet Shop<\/a><\/h3>

Products for pets<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Delicorner<\/a><\/h3>

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SilverMoon \u0441\u0440\u0435\u0431\u0440\u0435\u043d \u043d\u0430\u043a\u0438\u0442<\/a><\/h3>

Silver watches and jewelry<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Biocentar<\/a><\/h3>

Healthy food and cosmetics<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Lavirint<\/a><\/h3>

Sales of books and printed materials<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Vivene by Homax<\/a><\/h3>

Home and garden products <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MACHIQUE jewelry & more<\/a><\/h3>

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Handmade products<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Nutricoach<\/a><\/h3>

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Book Box<\/a><\/h3>

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Auto, motorcycle, phone and photography products<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Results from this project <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tIncreased digital skills of participants from the selected companies\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tFamiliarization and networking between participants and representatives of marketplace platforms at the seminar\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSupport for 20 SMEs to open their own e-shops within a marketplace or through their own solution\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tNew online sales realized by 20 SMEs and an increased e-commerce offering\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tEnhanced promotion of newly opened e-shops on social media, email newsletters, and media\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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