{"id":33446,"date":"2024-10-30T12:48:05","date_gmt":"2024-10-30T12:48:05","guid":{"rendered":"https:\/\/ecommerce.mk\/western-balkan-ecommerce-report-2024\/"},"modified":"2024-12-04T08:45:58","modified_gmt":"2024-12-04T08:45:58","slug":"western-balkan-ecommerce-report-2024","status":"publish","type":"page","link":"https:\/\/ecommerce.mk\/en\/western-balkan-ecommerce-report-2024\/","title":{"rendered":"Western Balkan Ecommerce Report 2024"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Western Balkan Ecommerce Report 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

This sixth edition of the E-commerce Report, and the first to be published in English, broadens its focus beyond previous reports that centered solely on North Macedonia to cover the entire Western Balkan region, including Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia. Published by the Macedonian E-commerce Association and supported by NLB Group, the report provides a detailed analysis of the state of e-commerce and trends across these markets. Through secondary data and comparative analysis, it evaluates growth over the past year and benchmarks it against more developed European markets. Primary research highlights e-retailers’ challenges in the region, mapping barriers and obstacles to support informed action.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREAD THE FULL REPORT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

In this report you will learn about:<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWestern Balkans Market Size & E-commerce Potential<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Overview of the region’s market size and growth opportunities.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tDigital & E-commerce Readiness<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Examination of digital readiness, WB DESI index, digital skills, and Network Readiness Index (NRI) in the Western Balkans.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tE-commerce Readiness & Internet Usage<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Patterns of Internet use among individuals and enterprises, assessing e-commerce preparedness.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tPayment Trends<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Insights into preferred payment methods and financial infrastructure challenges.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tDelivery & Logistics<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Evaluation of logistics performance and key challenges faced by e-retailers.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tLegal Framework<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Overview of regulations impacting e-commerce across the region.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tState of E-commerce<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Data on online shopping rates, e-shopper behavior, and enterprise participation in e-commerce.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tE-Retailer Experiences<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Survey data on e-retailers’ challenges, with a focus on payment issues.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tNLB Case Study: Smart POS<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Empowering Businesses with a Pioneering Payment Solution.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tThe Role of E-Commerce Associations<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Interviews on the state of e-commerce in each country and the influence of the Associations in promoting e-commerce.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tMapped Areas for Action<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Identified opportunities to address challenges and foster growth.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Goals, Target & Methodology<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Presentation on the Key Findings of the
WB E-commerce Report<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tView Presentation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Video, Keynote Presentation on the Key Findings of the WB E-commerce Report<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tView Video<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

The WB E-comm Report at a Glance<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREAD THE FULL REPORT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Western Balkan Ecommerce Report 2024 This sixth edition of the E-commerce Report, and the first to be published in English, broadens its focus beyond previous reports that centered solely on North Macedonia to cover the entire Western Balkan region, including Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia. Published by the Macedonian E-commerce […]<\/p>\n","protected":false},"author":1,"featured_media":33576,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-33446","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nWestern Balkan Ecommerce Report 2024 - \u0410\u0441\u043e\u0446\u0438\u0458\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430 \u043d\u0430 \u041c\u0430\u043a\u0435\u0434\u043e\u043d\u0438\u0458\u0430<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Western Balkan Ecommerce Report 2024 - \u0410\u0441\u043e\u0446\u0438\u0458\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430 \u043d\u0430 \u041c\u0430\u043a\u0435\u0434\u043e\u043d\u0438\u0458\u0430\" \/>\n<meta property=\"og:description\" content=\"Western Balkan Ecommerce Report 2024 This sixth edition of the E-commerce Report, and the first to be published in English, broadens its focus beyond previous reports that centered solely on North Macedonia to cover the entire Western Balkan region, including Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia. Published by the Macedonian E-commerce […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0410\u0441\u043e\u0446\u0438\u0458\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430 \u043d\u0430 \u041c\u0430\u043a\u0435\u0434\u043e\u043d\u0438\u0458\u0430\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-04T08:45:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ecommerce.mk\/wp-content\/uploads\/2024\/11\/western-balkan-e-commerce-report-2024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3700\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/\",\"url\":\"https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/\",\"name\":\"Western Balkan Ecommerce Report 2024 - \u0410\u0441\u043e\u0446\u0438\u0458\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430 \u043d\u0430 \u041c\u0430\u043a\u0435\u0434\u043e\u043d\u0438\u0458\u0430\",\"isPartOf\":{\"@id\":\"https:\/\/ecommerce.mk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2024\/11\/western-balkan-e-commerce-report-2024.png?fit=3700%2C900&ssl=1\",\"datePublished\":\"2024-10-30T12:48:05+00:00\",\"dateModified\":\"2024-12-04T08:45:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2024\/11\/western-balkan-e-commerce-report-2024.png?fit=3700%2C900&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2024\/11\/western-balkan-e-commerce-report-2024.png?fit=3700%2C900&ssl=1\",\"width\":3700,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ecommerce.mk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Western Balkan Ecommerce Report 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ecommerce.mk\/#website\",\"url\":\"https:\/\/ecommerce.mk\/\",\"name\":\"\u0410\u0441\u043e\u0446\u0438\u0458\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430 \u043d\u0430 \u041c\u0430\u043a\u0435\u0434\u043e\u043d\u0438\u0458\u0430\",\"description\":\"Ecommerce Macedonia\",\"publisher\":{\"@id\":\"https:\/\/ecommerce.mk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ecommerce.mk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ecommerce.mk\/#organization\",\"name\":\"\u0410\u0441\u043e\u0446\u0438\u0458\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430 \u043d\u0430 \u041c\u0430\u043a\u0435\u0434\u043e\u043d\u0438\u0458\u0430\",\"url\":\"https:\/\/ecommerce.mk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ecommerce.mk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2023\/10\/aetm-color_logo_transparent_background-1.png?fit=1952%2C744&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2023\/10\/aetm-color_logo_transparent_background-1.png?fit=1952%2C744&ssl=1\",\"width\":1952,\"height\":744,\"caption\":\"\u0410\u0441\u043e\u0446\u0438\u0458\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430 \u043d\u0430 \u041c\u0430\u043a\u0435\u0434\u043e\u043d\u0438\u0458\u0430\"},\"image\":{\"@id\":\"https:\/\/ecommerce.mk\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Western Balkan Ecommerce Report 2024 - \u0410\u0441\u043e\u0446\u0438\u0458\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430 \u043d\u0430 \u041c\u0430\u043a\u0435\u0434\u043e\u043d\u0438\u0458\u0430","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/","og_locale":"en_US","og_type":"article","og_title":"Western Balkan Ecommerce Report 2024 - \u0410\u0441\u043e\u0446\u0438\u0458\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430 \u043d\u0430 \u041c\u0430\u043a\u0435\u0434\u043e\u043d\u0438\u0458\u0430","og_description":"Western Balkan Ecommerce Report 2024 This sixth edition of the E-commerce Report, and the first to be published in English, broadens its focus beyond previous reports that centered solely on North Macedonia to cover the entire Western Balkan region, including Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia. Published by the Macedonian E-commerce […]","og_url":"https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/","og_site_name":"\u0410\u0441\u043e\u0446\u0438\u0458\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430 \u043d\u0430 \u041c\u0430\u043a\u0435\u0434\u043e\u043d\u0438\u0458\u0430","article_modified_time":"2024-12-04T08:45:58+00:00","og_image":[{"width":3700,"height":900,"url":"https:\/\/ecommerce.mk\/wp-content\/uploads\/2024\/11\/western-balkan-e-commerce-report-2024.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/","url":"https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/","name":"Western Balkan Ecommerce Report 2024 - \u0410\u0441\u043e\u0446\u0438\u0458\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430 \u043d\u0430 \u041c\u0430\u043a\u0435\u0434\u043e\u043d\u0438\u0458\u0430","isPartOf":{"@id":"https:\/\/ecommerce.mk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/#primaryimage"},"image":{"@id":"https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2024\/11\/western-balkan-e-commerce-report-2024.png?fit=3700%2C900&ssl=1","datePublished":"2024-10-30T12:48:05+00:00","dateModified":"2024-12-04T08:45:58+00:00","breadcrumb":{"@id":"https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/#primaryimage","url":"https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2024\/11\/western-balkan-e-commerce-report-2024.png?fit=3700%2C900&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2024\/11\/western-balkan-e-commerce-report-2024.png?fit=3700%2C900&ssl=1","width":3700,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/ecommerce.mk\/wb-ecommerce-report-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ecommerce.mk\/"},{"@type":"ListItem","position":2,"name":"Western Balkan Ecommerce Report 2024"}]},{"@type":"WebSite","@id":"https:\/\/ecommerce.mk\/#website","url":"https:\/\/ecommerce.mk\/","name":"\u0410\u0441\u043e\u0446\u0438\u0458\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430 \u043d\u0430 \u041c\u0430\u043a\u0435\u0434\u043e\u043d\u0438\u0458\u0430","description":"Ecommerce Macedonia","publisher":{"@id":"https:\/\/ecommerce.mk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ecommerce.mk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ecommerce.mk\/#organization","name":"\u0410\u0441\u043e\u0446\u0438\u0458\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430 \u043d\u0430 \u041c\u0430\u043a\u0435\u0434\u043e\u043d\u0438\u0458\u0430","url":"https:\/\/ecommerce.mk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ecommerce.mk\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2023\/10\/aetm-color_logo_transparent_background-1.png?fit=1952%2C744&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ecommerce.mk\/wp-content\/uploads\/2023\/10\/aetm-color_logo_transparent_background-1.png?fit=1952%2C744&ssl=1","width":1952,"height":744,"caption":"\u0410\u0441\u043e\u0446\u0438\u0458\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u0458\u0430 \u043d\u0430 \u041c\u0430\u043a\u0435\u0434\u043e\u043d\u0438\u0458\u0430"},"image":{"@id":"https:\/\/ecommerce.mk\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/ecommerce.mk\/en\/wp-json\/wp\/v2\/pages\/33446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecommerce.mk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ecommerce.mk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ecommerce.mk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommerce.mk\/en\/wp-json\/wp\/v2\/comments?post=33446"}],"version-history":[{"count":0,"href":"https:\/\/ecommerce.mk\/en\/wp-json\/wp\/v2\/pages\/33446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommerce.mk\/en\/wp-json\/wp\/v2\/media\/33576"}],"wp:attachment":[{"href":"https:\/\/ecommerce.mk\/en\/wp-json\/wp\/v2\/media?parent=33446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}